New SHIFT Webinar: Getting Started with Google Optimize™

Google Optimize

Google Optimize ™ is a free and easy to use tool brought to you by Google Partners.  Since the free version’s inception in September of 2016, marketers and communicators alike have been provided access to what was previously exclusive to the Google Analytics 360 Suite. With Optimize’s accessibility at your fingertips, you’re now able to launch the ultimate data-driven approach to your website’s layout and design  Learn more about what Google Optimize has to offer, how to get started, and what types of scenarios are suited for its use – all with our free on-demand webinar.


Google Optimize is multivariate or a/b testing software for your website. Its user-friendly interface allows you to merge the scientific method with a digital marketing strategy.  Once you’ve established what pages, call to actions, or content of your website aren’t working well, form a hypothesis, and test with Optimize to analyze whether it rings true or false.  With the flexibility of testing multiple variables at the same time, and simple reporting output interface, it’s easy for marketers to use to optimize their website.


If you must optimize your website for results, conversions, driving traffic, and user-friendly options, Google Optimize is for you.

If you are launching an ad campaign and would like the flexibility to test what increases conversions on your landing page, Google Optimize is for you.

If you are a data-driven public relations professional who needs fast and simple testing tool to implement the most successful digital brand, Google Optimizes is for you.


In our free half-hour webinar, you’ll learn:

  • Create different variations of your web page
  • How to launch an experiment
  • Analyze the results of the experiment
  • Based on the results, make data-driven decisions on the layout of your site


Getting Started with Google Optimize is available now, on-demand. Watch it on your desktop, smartphone, or tablet by registering here.

Christopher S. Penn
Vice President, Marketing Technology

Work at SHIFT

Posted on March 1, 2017 in Webinar

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About the Author

Lisa Zanchi is currently a Marketing Technology Analyst with the Boston location of SHIFT Communications. She has experience in launching and managing content marketing strategies, social media marketing campaigns, and influencer identification. Former finance industry employee and loyal admirer of all things data.
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