New SHIFT Webinar: Getting Started with Google Data Studio™

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar.

What is Data Studio?

Google Data Studio is visualization software for your data. It’s software which helps you connect your various data sources like Google Analytics™, YouTube, AdWords, and databases like MySQL, BigQuery, and Google Sheets. Once connected, Data Studio helps you build interactive dashboards and reports that you share as easily as you share a Google Doc.

Who Needs Data Studio?

If you must demonstrate results in a visual way, from dashboards to executive reports, Data Studio is for you.

If you aren’t a programmer, developer, or data scientist, and you struggle with more complex visualization software, Data Studio is for you.

If you are a data-driven public relations professional who needs fast, easy, highly-customizable visualizations, Data Studio is for you.

What Will You Learn?

In our free half-hour webinar, you’ll learn:

  • Why Data Studio is important
  • What Data Studio can do – and what it can’t
  • How to set up your first Data Studio dashboard
  • 6 ways to tell data stories with Data Studio
  • How to map your buyer’s journey with Data Studio and Google Analytics

Watch it Now!

Getting Started with Google Data Studio is available now, on-demand. Watch it on your desktop, smartphone, or tablet by registering here.

Christopher S. Penn
Vice President, Marketing Technology

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Posted on February 1, 2017 in Data, Data-Driven PR, Google Analytics, Marketing, Marketing Technology, Public Relations

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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