Free eBook for Social Good: Tap to Market Mobile Marketing

A short time ago, SHIFT Communications was pleased to participate in the United Way’s Youth Venture Conference as part of our charitable work to stay connected to our community. One aspect of that event was for several staff members to take on the task of presenting different sessions to youth leaders in social entrepreneurship from economically challenged areas to help them grow their social good startups and make a difference in their communities.

Dave Levy and I had the privilege to talk marketing and social media to these students and future leaders, and share some ideas about how they could market their startups using nothing but their smartphones on a very small or no budget. Our talk evolved from a handful of apps to a coherent strategy that each of the kids in our classes had the potential to do well.

tap to market cover.001

Today, SHIFT Communications is pleased to give away that talk as a free eBook called Tap to Market, so that students and social entrepreneurs anywhere in the world can help their communities. There’s no registration required, and we encourage you to share it with anyone you know who’s looking for a general framework and some free tools to get a small venture off the ground and market it effectively. You are free to give this book away unchanged under the Creative Commons license.

Kindle download PDF Download iBooks and Nook download
Click here for MOBI file for Amazon Kindle
(30.5 MB)
Click here for PDF for desktop computers
(2.2 MB)
Click here for ePub for iBooks / Nook readers
(17.8 MB)

Creative Commons License
Tap to Market by SHIFT Communications is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

We hope you find this book to be helpful and useful!

Christopher S. Penn
Vice President, Marketing Technology

Work at SHIFT

Posted on May 7, 2014 in Advertising, Book, Community, Marketing, Mobile

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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