Category Archive for: Writing

What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

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SHIFT Culture: 3 Benefits of Rockstar Internal Content

Here at SHIFT, we talk a lot about generating content. Incorporating visuals into your content. Making your content more “human.” Ways to never run out of content. A lot of the content creation we talk about is external: what your business (or your clients) can do to showcase thought leadership and generate more awareness. But…

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

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The March Toward Brand Journalism Continues

Yesterday we shared a brilliant post written by Jay Baer about the greatest hoodwink ever, social media. Facebook, Twitter, Google+ and LinkedIn are primarily media companies. The social aspect? That’s everyone’s job. If you’ve shared links, discussed the news with friends, or written a lengthy post about current events on any of the social sites…

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5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

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All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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5 more ways to never run out of content to create

Early in this blog’s life, we shared some ideas how to be sure you never run out of content for blogging. With content creation on everyone’s mind these days, I thought we could revisit that and share some other ways to create valuable content for your audience and keep the backlog of ideas full. 1.…

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Longer Form Content Becomes More Important for Marketing

Food for thought. Google announced another new feature on Tuesday that is now in a search box near you, called “in-depth articles“. This new feature is designed to promote authoritative articles and content that are long-form pieces of content, from blog posts to scholarly works. In their example, if you search for censorship you will…

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Financial Services Focus: What’s going on with Stafford Loans?

One of the many things we’re often asked to do as PR professionals is to help clients draft news or viewpoints on topics in the news. We figured it’d be a useful public service to the many journalists who are asking right now about the changes in the federal student loan program to give an…

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5 ways to never run out of content for blogging

One question that came up during a recent employee training here at SHIFT was whether or not you can run out of content for the company blog, especially for industries that tend to be commoditized. The short answer is no, and the long answer is no, if you have a few blog creation strategies in…

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