Category Archive for: Writing

The Essential Elements of an Effective Pitch

The Essential Elements of an Effective Pitch

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s…

Read More →

Four Copy Editing Tips Every PR Professional Needs to Know-min

4 Copy Editing Tips Every PR Professional Needs to Know

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how…

Read More →

Writer’s Block- 3 Tips for Breaking Through

Writer’s Block: 3 Tips for Breaking Through

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can…

Read More →

How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

Read More →

topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

Read More →

Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

Read More →

writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

Read More →

Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

Read More →

blogging

4 Reasons Why Blogging Can Be a Tool For Making You a Better Academic Writer

All around the globe, it is not strange to find academics being advised to take to blogging more in order to more efficiently communicate the topics that they are researching. This is just one of the many outcomes that blogging can have on a writer. The main reason behind this is that blogs are platforms…

Read More →

Technical Writers

In the PR World, Technical Writers Need Apply

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy!  Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well. As…

Read More →

Back to Top