Category Archive for: Video

PR Needs to Delve Deep(er) into Digital Video

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. (Wait. Wait. This isn’t an ad-tech post. Please come back.) This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing…

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#Positive: Using the Power of Social Media For Good

Social media is more than just LOLcats. As public relations and marketing professionals, we intuitively understand this. However, social media can be more than just a way to sell more stuff or build brand awareness, too. The power of social media can, if we use the tools to their maximum potential, be a way of…

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Fix your website with Google Consumer Surveys Website Satisfaction Tool

Want to find out how satisfying the experience your website is to visitors?  Meet Google Consumer Surveys’ Website Satisfaction tool in our short video below. Usually this type of analysis will cost your business thousands of dollars to accomplish. Now you can use Google’s Website Satisfaction Survey for free. If you have some custom questions (consider how…

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Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon). Twitter’s new feature lets you verify and authenticate…

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Stopping bad public speaking habits, part 2

You know bad speaking mannerisms when you see and hear them. They’re the fillers in your speaking when you’re on stage, when you’re selling to a room, when you’re pitching to a journalist or influencer. Sometimes they flow as part of the conversation, but many times they stick out like a sore thumb: Fillers like…

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Instagram vs. Vine is not VHS vs. Beta

When I started writing this post, I went on a quest to figure out how I could embed this Instagram video from the great Chris Brogan. His point was exactly what I wanted to convey, and he said it better than I could. The problem? Embedding Instagram videos isn’t exactly for the common user. iFrames,…

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How to host a press conference with Google+ Hangouts on Air

Ever want to hold a press conference or online meeting with broadcast capabilities from the comfort of your own conference room? It’s never been easier – or cheaper – thanks to Google+ Hangouts on Air. Let’s look at a few basics you’ll need to get up and running. First, if you want members of the…

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In anticipation of #StarWarsDay…

SHIFTers wish you a happy May the Fourth, and May the Force be With You.

Video: 4 Ways to Make Events More Trackable

Hi. This is the cardboard impersonation of SHIFT Communications CEO Todd Defren, nicknamed Cowboy Todd, and today I’d like to share four ideas about how to make your event more trackable for metrics purposes. First and foremost, you need to make sure that you have your web analytics set up properly to track when people…

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Use Webmaster Tools to Monitor PR and Earned Media

Transcript Well, good afternoon folks. It’s time for another SHIFT Communications earned media micro-webinar. Today I want to talk about measuring earned media impact with Google’s Webmaster Tools, which is probably one of the most underrated tools you can have available to you in the earned media or even in the marketing realm. Most people…

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