Category Archive for: Uncategorized

Top 10 Guidelines For Social Media Participation

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful…

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It’s PR, Not ER: How To Stay Sane When Everything is Coming Undone

If you’ve been doing PR long enough, you have had moments when your heart is pumping, your palms are sweating and you know that there is just way too much to do and not enough time to do it. The stress of multiple deadlines, competing priorities and never-ending fire drills is getting to you. You…

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Permission Granted – Embrace Delegation.

When a senior account executive (SAE) earns a promotion to account manager or account supervisor, a lot can change. After all, SAEs pride themselves on the amazing ability to perform – to expertly draft that release, to score that feature ink, or to craft that compelling storyline. There’s a lot of ownership of that task…

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Do you need an SEO audit?

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one.  We hear a lot about SEO every day. How to improve it … the changing algorithms…

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Come Closer, I Want to Tell You A Story

It’s a great story. I heard in the back of an Uber earlier this week. The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a…

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Relax, It Will Come: How Procrastination Can Make You More Productive

If you work in marketing and PR, chances are your mind is constantly running at 100 miles per hour as tasks fly at you from all directions. This environment, with its mile long to-do lists, may seem like a terrible fit for a procrastinator, but it doesn’t have to be. In fact, studies have shown…

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Why ALL the Data Matters to B2B Marketers

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Marketers are digging deeper, trying to get to every…

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Press Releases: To Use or Not To Use?

“We need to issue a press release at least once a week to maintain high visibility,” said client A. “Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it? Depending upon who you ask, the press release is either something that’s dead and buried…

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Seven Principles of Content Marketing

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation. That said, many practitioners are still looking for the basics, so let’s dig into seven principles of content marketing. Follow a 70/30 Rule – 70% of content curated, 30% branded.  Why?…

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Fear the Bot

Heartbroken. That’s how I felt on the anniversary of the death of one of my favorite authors, media personalities, and general antagonist to the status quo, Hunter S. Thompson, a few weeks ago. I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but…

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