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Health Insurance Market is Ripe for Disruption

Health Insurance Market is Ripe for Disruption

The healthcare industry is experiencing its own version of the “Industrial Revolution.” As the healthcare industry transitions to value-based care, innovation – alongside consumer experience and engagement – remains a focal point. Healthcare organizations are not only looking to weather the changes; the smart ones are proactively looking to gain a market advantage. One key…

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Tips for Future PR Pros with No Previous PR Experience

With graduation season on the horizon, many graduating seniors are already sick of hearing “any plans after college?” at social gatherings. For those looking for a public relations job, the application process can be a little daunting. Often, agencies are looking for new hires to have previous agency experience as well as one or more…

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How to find a 10x Marketer – Part 3: Hard Skills

10x marketers are rare. You can expect to pay more but get more. A 10x marketer is a jack-of-all trades. Many people don’t spend their time learning a lot of different things, but rather focus on being an expert in one main area. This is what makes a 10x marketer unique. In a pinch, this…

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3 Ways to Screw up Your Product Launch

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a…

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Winning the Client Game: Lessons from the Ballfield

I admit it: I have a lot of baseball on my mind these days. Not only are both NY teams poised to make playoff runs, but little league “fall ball” is now well underway. As such my weekends are now spent teaching 5th graders how to embrace their inner Derek Jeter. After an exciting opening…

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Google Analytics Quiz

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest…

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What PR Pros Can Learn from Drake

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps. Here are three lessons we’ve learned…

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Not Always There When You Call, But I’m Always On Brand

You’re walking into a new business pitch, do you know where your personal brand is? It’s 9 a.m. on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? If you answered no to any of…

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Hey Dad? You Out There?

For the first 20 years of my career the number one focus of my efforts in public relations was securing the interest of dear old mom. Mom is the purveyor of goods. Mom holds the purse strings. Mom makes the decisions for her family and influences her friends. But guess what? It is time to…

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Don’t Surrender to Stress: Tips to Better Manage Time

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. The bottom line is,…

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