Category Archive for: Uncategorized

career advice

Career Advice from a Top Woman in PR

Pop the champagne: our Managing Partner, Amy Lyons, has been honored as a Top Woman in PR by PR News! At SHIFT, we have the privilege of working with Amy day in and day out. For those who might not be as fortunate, Amy has kindly offered to share some career advice for anyone looking…

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Instagram For Business: Are You Missing Out?

Instagram as a social business tool is not a novel concept by any means. 48.8% of brands have embraced it as a key player in their social media strategy; that number is expected to rise to nearly 71% in 2017. For businesses outside of the consumer space, it can be difficult to map out how…

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Case Study

Case Study: Keep Austin Healthy: Counter Cholesterol Campaign Pilot Program

SHIFT works hard to ensure the greatest possible results for all of our clients. This case study showcases an example of how we delivered for a client, in this case, the National Forum for Heart Disease & Stroke Prevention. The National Forum for Heart Disease & Stroke Prevention is piloting a public awareness campaign that…

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PR and CX

The Role of Public Relations in Customer Experience

At the Chicago Digital Customer Experience conference, I had the opportunity to host and learn from some of the pre-eminent speakers in the Customer Experience (CX) realm, including Judy Bloch of Citi, Ghada Ijam of Amtrak, and Dave Dyson of Zendesk, to name a few. Over two days, we examined the world of CX and…

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pr and social media

How will PR and Social Media Evolve in the Next Five Years?

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch…

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PR Planning

What Every Company PR Plan Needs: Broad Strokes

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. However, from a PR perspective, there are several standard, no-buts-about-it things that…

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Understanding Qualitative and Quantitative Analysis

In the field of public relations analytics and insights, many PR professionals badly confuse the difference between quantitative and qualitative thinking. As a result, they sometimes attempt to assign arbitrary pseudo-measures to qualitative work (a process known as “making numbers up”), or attempt to influence quantitative analysis with qualitative perspectives. Mixing up either one badly…

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State of Social Facebook

State of Social 2Q 2016: Facebook is mobile to a billion people

The largest social network in the world – and to some people, the entire Internet – released its Q2 2016 earnings. Let’s see how Facebook closed out the first half of 2016. User Growth Facebook’s overall growth remains above 3%; in fact, trend-wise, Facebook’s audience growth has been slowly growing over the last 8 quarters,…

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Excel Series for PR Pros

EXCEL SERIES: 3 Time-Saving Tips for PR Pros

While Excel is great for organizing media lists and editorial calendars, it can also help PR professionals when it comes to formatting reports or drafting your latest social media copy. In the latest post of our Excel Series, we dive into three time-saving ways you can use Excel in public relations. Formatting Let’s say you’re…

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