Category Archive for: Uncategorized

tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

Read More →

Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

Read More →

Social Media Strategy

How To Know Your Social Media Marketing Strategy Is Not Working

Social media marketing is extremely popular nowadays. Every business entity that craves for popularity is ought to develop and nurture a social media presence. However, like with everything in life and business, you can always go wrong. There are more factors that can lead to a negative outcome: a purpose which is not concrete or…

Read More →

2018 resolutions

A Sampling of SHIFTer’s 2018 Resolutions

It’s the start of a new year and here at SHIFT, we are kicking our resolutions into high gear. To celebrate the fresh start and ring in 2018, here’s a look into what we’re resolving to do this year: “I plan to take a page out of Steve Covey’s book and put first things first.…

Read More →

artificial intelligence coverage

4 Smart Strategies For Securing Artificial Intelligence Coverage

Artificial Intelligence Coverage Overload Read any publication today and you will find an array of artificial intelligence coverage articles. From Elon Musk’s bold statements about artificial intelligence’s (AI) role in a potential World War III to IBM’s recent $240 million investment in the future of AI, the technology’s promises, benefits, and concerns have captured the…

Read More →

Data-Driven Survival: Titanic Edition

“Mr. Andrews, forgive me. I did the sum in my head and with the number of lifeboats times the capacity you mentioned, forgive me, but it seems that there are not enough for everyone aboard.” – Kate Winslet as Rose DeWitt Bukater in Titanic According to Wikipedia, there were approximately 1,317 passengers and 900 crew…

Read More →

AI

Will AI Steal Your PR Job?

When I look at what the account coordinator job looks like for entry level employees today, it is unrecognizable from my experience back in the mid-90s. I mailed out paper press kits, faxed press releases and used FedEx to get product beauty shots or screen shots in slide form to my editorial contacts. There was…

Read More →

NYC PR

NYC PR MythBusters

Having spent the entirety of my PR career in NYC, there are a number of idiosyncrasies about this town that can sometimes plague a newbie or someone trying to plan a media tour or new business pitch from out of town. For this edition of NYC PR MythBusters, a couple of logistical sticking points and…

Read More →

the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

Read More →

HIMSS

HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

Read More →

Back to Top