Category Archive for: Uncategorized

How to Conduct a Remote Broadcast Interview

A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with little advance warning, tied to breaking news. Experts must quickly ready themselves for in-studio interviews. At times, interviews take place remotely, via video…

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Rules of engagement in the time of COVID-19: A brand’s responsibilities

The world is navigating uncharted waters as the COVID-19 crisis evolves on an hourly basis. Much has been written about how brands have responded, from ethical acts of generosity (such as the decision of many major retailers to close stores while paying full wages to staff) to failed marketing stunts that will tarnish reputations long…

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This Week in Tech: Heading into 2020

This Week in Tech: Heading into 2020

Welcome back to your favorite weekly tech news roundup. The end of the year is quickly approaching – did you miss any major tech news while you were hard at work finalizing your 2020 plans? If so, don’t you worry. Here are the top stories our PR teams have been monitoring throughout the week: Five…

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American US Flags

A Brit Abroad – Taking Advantage Of Our Global Network

With its global footprint, our parent company AVENIR GLOBAL offers its employees a unique opportunity to share knowledge and collaborate with colleagues from around the world. Last April, Kelvin Morgan, from Madano in the U.K., took advantage of the Firm’s mobility program to spend a month at our offices and Padilla’s. In this post, he…

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Tips for New Job Seekers

It’s Graduation Season: Tips For New Job Seekers

Graduation season is upon us, and with that brings a new class of job seekers. Whether you’re graduating this year or not, looking for a job or internship can be overwhelming. From resume prep, to online or in-person networking, to the interview process and beyond, it may feel like there are so many possible pitfalls.…

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SHIFT Celebrates Opening Day

SHIFT Boston Hits a Home Run with Opening Day Celebration

Yesterday, SHIFT Boston celebrated the 2019 Red Sox Home Opener with all the essentials – hot dogs, Cracker Jack, and sunflower seeds. Not to brag or anything, but Boston is home to the 2018 World Series Champions (that’s championship number 9 by the way), and SHIFT’s office happens to be a mere mile away from…

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It’s Time To Reinvent Travel Loyalty Programs

It’s Time To Reinvent Travel Loyalty Programs

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. The long-anticipated announcement of Southwest Airlines’ new service to Hawaii and the recent launch of Marriott’s Bonvoy has travel brand loyalty on my mind. A handful of the airline’s newest flights sold out in hours, but when the new…

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RSA Conference News Round Up-min

RSA Conference News Round Up

For nearly two decades, SHIFT has been supporting the world’s largest cybersecurity event: RSA Conference. The 2019 event took place last week at San Francisco’s Moscone Center and the SHIFT team was on site along with 42,500+ attendees and 700+ exhibitors in what was a very successful week. While each year is unique, the show…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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