Category Archive for: Uncategorized

Tips for New Job Seekers

It’s Graduation Season: Tips For New Job Seekers

Graduation season is upon us, and with that brings a new class of job seekers. Whether you’re graduating this year or not, looking for a job or internship can be overwhelming. From resume prep, to online or in-person networking, to the interview process and beyond, it may feel like there are so many possible pitfalls.…

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SHIFT Celebrates Opening Day

SHIFT Boston Hits a Home Run with Opening Day Celebration

Yesterday, SHIFT Boston celebrated the 2019 Red Sox Home Opener with all the essentials – hot dogs, Cracker Jack, and sunflower seeds. Not to brag or anything, but Boston is home to the 2018 World Series Champions (that’s championship number 9 by the way), and SHIFT’s office happens to be a mere mile away from…

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It’s Time To Reinvent Travel Loyalty Programs

It’s Time To Reinvent Travel Loyalty Programs

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. The long-anticipated announcement of Southwest Airlines’ new service to Hawaii and the recent launch of Marriott’s Bonvoy has travel brand loyalty on my mind. A handful of the airline’s newest flights sold out in hours, but when the new…

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RSA Conference News Round Up-min

RSA Conference News Round Up

For nearly two decades, SHIFT has been supporting the world’s largest cybersecurity event: RSA Conference. The 2019 event took place last week at San Francisco’s Moscone Center and the SHIFT team was on site along with 42,500+ attendees and 700+ exhibitors in what was a very successful week. While each year is unique, the show…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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podcasts

7 Podcasts to Make You a Better PR Pro in 2019

Have you been searching for a way to make your dreadfully long commute more productive – or even (dare I say it!) enjoyable? Look no further, as we’ve done a deep dive into the world of podcasts to find a plethora of options relevant to the many aspects of PR. As I’m sure you’re aware,…

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Finding Common Ground During the 2018 Midterm Elections

Finding Common Ground During the 2018 Midterm Elections

The current political climate in the U.S. is tumultuous and has brought to light how polarizing our opinions can be. With an expected voter turnout that would hit a 50-year record during midterm elections, it’s no surprise that Google Trends shows that it’s heavily searched, and beyond that, healthcare is top of mind. But, what…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

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