Category Archive for: Twitter

This week in tech social media

This Week in Tech: Social Media Edition

It’s been a busy week at SHIFT SF with a ton of product launches, candidate interviews, client visits and planning for our upcoming Summer Fun outing. But we still found time to stay current on the news. Here are some of the stories that our B2B tech teams have been talking about this week: To…

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Top 3 Social Advertising Mistakes to Avoid

Am I Doing This Right? Top 3 Social Advertising Mistakes To Avoid

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands are turning to social media advertising. In fact, social…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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breaching 140 whos using twitters 280 characters

Revisiting Twitter’s 280-Character Limit: What’s Working Today

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length…

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State of Social Twitter

State of Social Q4 2017: Twitter Becomes Profitable

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the…

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Q4 Top Blog

SHIFT Archives: The Best of Q4 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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breaching 140 whos using twitters 280 characters

Breaching 140: Who’s Using Twitter’s 280 Characters?

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever…

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State of Social Twitter

State of Social Media, 3Q 2017: Twitter Restates

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Only 69…

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State of Social Twitter

State of Social Media, 2Q 2017: Twitter Fails to Grow Users

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during…

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