Category Archive for: Trends

Black Friday 2018- Consumer Shopping Trends From Google

Black Friday 2018: Consumer Shopping Trends From Google

Black Friday as we know it today has been around since the early 1980’s, when big box stores revitalized the “holiday” to mark the first official day of the holiday shopping season. It’s origins are much less bright and shiny – the term was originally coined back in 1869 when the US gold market crashed…

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Three Tips for Keeping Clients Apolitical, but Relevant

Three Tips for Keeping Clients Apolitical, but Relevant

In today’s politically charged environment it can seem that the best thing for clients to say, is nothing at all. After all, not addressing a topic can help a business to keep a neutral stance, especially if it’s in relation to topics that could isolate members of their workforce or customer base. Being silent on trending…

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Finding Common Ground During the 2018 Midterm Elections

Finding Common Ground During the 2018 Midterm Elections

The current political climate in the U.S. is tumultuous and has brought to light how polarizing our opinions can be. With an expected voter turnout that would hit a 50-year record during midterm elections, it’s no surprise that Google Trends shows that it’s heavily searched, and beyond that, healthcare is top of mind. But, what…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Pinterest Marketing Tool

3 Reasons Why Your Brand Should be on Pinterest in 2018

Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your…

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pr planning process

Reenergizing the PR Planning Process

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and…

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instagram followers

I Bought 750 Instagram Followers So You Don’t Have To

Let’s face it. Sometimes more is better. Or at least, more feels like it should be better, especially when it comes to social media followers. Take a mental scroll through your Instagram followers and be honest: How often have you looked at a certain account and judged the user based on how many followers they…

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consumer

Inspiring the Consumer: You Can’t Do That on Television

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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