Category Archive for: Trends

Pinterest Marketing Tool

3 Reasons Why Your Brand Should be on Pinterest in 2018

Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your…

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pr planning process

Reenergizing the PR Planning Process

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and…

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instagram followers

I Bought 750 Instagram Followers So You Don’t Have To

Let’s face it. Sometimes more is better. Or at least, more feels like it should be better, especially when it comes to social media followers. Take a mental scroll through your Instagram followers and be honest: How often have you looked at a certain account and judged the user based on how many followers they…

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consumer

Inspiring the Consumer: You Can’t Do That on Television

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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Learn from Luxury brands

What Social Media Marketers Can Learn from Luxury Brands

When implementing strategies that involve social media optimization, experts can use a software program that offers detailed statistics, post videos that feature a company’s products, add reviews that describe services that a business offers, evaluate the strategies that competitors utilize, offer rewards for individuals who buy the company’s products and examine the interests of potential…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Search Marketing [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day…

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