Category Archive for: Training

Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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Don’t Surrender to Stress: Tips to Better Manage Time

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. The bottom line is,…

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Travel Tips for Marketers and Communicators

Marketers and PR professionals are on the road quite a bit. Customers ask for onsite meetings. Conferences demand speakers. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. You work less efficiently. Your work quality declines. Your health takes a hit. You may even make mistakes so severe that you lose a customer. Done right, business travel advances relationships. Your customers are happy for the face time. You might even have the good fortune to build new customer relationships…

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From PR to Marketing: Why You Should Expand Your Skill Set

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Data! Analytics! Graphic design! [Insert buzzword here]! It can get a little crowded and difficult to decipher what is buzz and what you should actually be focusing on learning. Today, I…

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Advanced analytics: position, velocity, and acceleration

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn…

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How to Make Your Landing Page Not Suck

As a marketer, you’ve got top-notch knowledge and implementation chops when it comes to landing pages, so you can safely skip this post, right? In the name of marketing, stop right there! Even top brands that should know better are capable of creating cringe-worthy landing pages. We think you can do better. Consider that the…

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Google’s Primer App – Quick Lessons on PR and Marketing

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons…

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Learning By Teaching: The PR Edition

Docendo discimus. By teaching, we learn. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better…

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What’s a UTM Tag and What’s it Doing in my PR?

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of underscores and equal signs? It probably looked something like this: https://www.shiftcomm.com/blog/?utm_source=facebook&utm_medium=social&utm_campaign=SHIFTblog That’s a UTM code. Though a familiar friend to the digital marketer, to many…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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