Category Archive for: Training

Five Time Management Tips from an Ex-Barista

Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast-paced environment prepared me for the jump into the…

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The Dogs Days of Summer are the Perfect Time to Foster Connections and Learning

Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning and networking – something we plan to continue all summer long. It can be hard to…

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media relations

Media Relations 101: Knowing When & How to Pivot

You’ve drafted your pitch, found your media targets and crafted the perfectly pithy subject line. You’re confident that the angles you’re pitching are strong and timely and will be of interest to the media and their audiences. But what happens when your media relations efforts aren’t as successful as anticipated? Whether you’re an AE on…

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How To Reconcile Differences Between Ad Clicks and Website Sessions

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major difference. In this post, we’ll address the common and less-common causes behind these mismatches starting with the differences between how clicks and website sessions are defined…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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senior-executive

8 Insider Secrets for Meeting with a Senior Executive

The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers, and their happiness. Thus, I happily offer college students and new graduates some hard-won wisdom whenever they ask. Here’s what…

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shultz hour

The Shultz Hour

In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President Reagan. The concept is to carve out one hour a week to sit undisturbed with a pen and paper…

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Media Training

B2B Media Training: 5 Attributes that Make it Essential

Conducting media interviews remains a cornerstone activity for every enterprise communications program. While the best spokespeople make these exchanges look effortless, it takes considerable investments in strategy, messaging and – above all – preparation. Here are five reasons why media training is so important: 1. Align the Company’s Message Media training forces spokespeople to align…

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Google Analytics DEmo Account

Why PR Pros Need The New Google Analytics™ Demo Account

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and…

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PR and the Marketing Technology Skills Gap

Keeping pace with the rate of change in marketing technology has become a full time job.  Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the…

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