Category Archive for: Tools

Up Your Intel With LinkedIn

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing…

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Google’s Primer App – Quick Lessons on PR and Marketing

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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What’s a UTM Tag and What’s it Doing in my PR?

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of underscores and equal signs? It probably looked something like this: https://www.shiftcomm.com/blog/?utm_source=facebook&utm_medium=social&utm_campaign=SHIFTblog That’s a UTM code. Though a familiar friend to the digital marketer, to many…

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Google Analytics 101: 5 Updated Metrics for Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use it on a daily basis, coming back to the application even a month later can be bewildering. Back in April, Google Analytics made this all the…

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The Value of Knowing Your Audience

We’ve talked a fair amount on this blog about social tools, the role of PR and marketing in lead generation and the changing landscape of analytics. One thing that can get lost in the rush to the latest tool or trend conversation is a fundamental tenant: the value of truly knowing your audience. By that…

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3 Tips for Becoming a Digitally Fluent PR Pro

Digital disruption has become a cliché. The realization that every industry must digitize in some way has sunk in, but now the question is: where do we stop? While some tools may be pertinent to your field as a digitally fluent PR pro, others can take more time than it’s worth to learn. For example,…

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PR Pros: Get our new mobile app, ZiPR!

Do you work with an executive who is prone to going off message? Have you ever been in a situation where an executive was guaranteed to cause a PR disaster and you just had no way to prevent it? SHIFT Communications is here to save your sanity with our newest mobile app, ZiPR. ZiPR is…

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The Push/Pull of Branding vs. Lead Generation for PR Paid Strategy

The evolution of the variety of ways a client leverages a PR agency has certainly accelerated in the past few years.  The jump from pure messaging/editorial pitch centers of excellence to a combination of “hits +social” councilors has already solidified both on the B2C and B2B side.  However, as you can see in our earned…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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