Category Archive for: Thought Leadership

strategic thinking puzzle pieces

6 trends to inspire your strategic thinking going into 2020

Making predictions at any time shows a faith of conviction that is hard to muster. Writing them at the start of a decade is even more ambitious. This isn’t that kind of post. Instead, it shares trends and themes that excite and inspire my thinking for strategy and communications going into 2020. I hope it…

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Super Pumped Ride Sharing

A “Super Pumped” Blog Post

Last week, I had the pleasure of attending the San Francisco launch of Super Pumped, written by New York Times reporter Mike Isaac and hosted by The Verge’s Casey Newton. As an avid fan of Silicon Valley tech stories, the Booksmith, a bookstore in the historical Haight neighborhood that held the event, was the place…

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crisis communication

3 Tips For Crisis Planning

Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those companies who manage a crisis well versus those who find themselves on the year-end blunders reel is one simple act: Practice. While you can’t always…

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Joy in measurement

Sparking Joy With Measurement

April is a month for getting organized and clearing clutter. Sorting through paperwork for taxes. Writing Q1 wrap reports one minute and detailed activity plans the other. We’re getting into the weeds in our gardens and spring cleaning our minds, homes and businesses. And when it comes to spring cleaning, organizing and clearing clutter, it’s…

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RSA Conference News Round Up-min

RSA Conference News Round Up

For nearly two decades, SHIFT has been supporting the world’s largest cybersecurity event: RSA Conference. The 2019 event took place last week at San Francisco’s Moscone Center and the SHIFT team was on site along with 42,500+ attendees and 700+ exhibitors in what was a very successful week. While each year is unique, the show…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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Creative Uses for Google Analytics in Public Relations

Creative Uses for Google Analytics in Public Relations

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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PR Panel Recap Agency Life And What It Takes To Thrive In The Industry

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued…

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Three Tips for Keeping Clients Apolitical, but Relevant

Three Ways to Keep Communications Apolitical, but Relevant

In today’s politically charged environment it can seem that the best thing for clients to say, is nothing at all. After all, not addressing a topic can help a business to keep a neutral stance, especially if it’s in relation to topics that could isolate members of their workforce or customer base. Being silent on trending…

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