Category Archive for: Technology

This Week in Tech: First Week of Fall Edition

We made it through the first full week of fall – those of us in SF have pulled our puffy vests and Patagonias from storage to brave those cold 60 degree days. Here’s some of what we’ve been reading while nursing our Pumpkin Spice Lattes: Opening the Black Box Marketplace On Wednesday, a group of…

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This Week in Tech: CEO Shuffle Edition

If you’re a CEO, this summer may have had you sweating in your corner office. In fact, in August U.S-based companies announced 159 CEO changes, a 28-percent increase over July and the most ever in a month. Through August, over 1,000 U.S. CEOs had stepped down, more than the same point in 2008 when we…

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this week in tech

This Week in Tech: Amazon takes on climate change

Happy Friday, everyone. Do you like tech news, but worried that you may have missed something throughout your busy week? Don’t worry – you’ve come to the right place. Here are the biggest stories in technology that our B2B PR teams have been monitoring. Amazon tackles climate change On Thursday, Jeff Bezos laid out a…

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Friday the 13th Tech News

This Week in Tech: Friday the 13th Edition

Sure, Apple showed off new products, state attorneys general are investigating Google and WeWork may not be worth what it claimed. Here are some of other tech stories you might have missed this week: Uber’s Employer Status The California Legislature on Wednesday passed a bill known as AB-5, which will make it more difficult for…

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Super Pumped Ride Sharing

A “Super Pumped” Blog Post

Last week, I had the pleasure of attending the San Francisco launch of Super Pumped, written by New York Times reporter Mike Isaac and hosted by The Verge’s Casey Newton. As an avid fan of Silicon Valley tech stories, the Booksmith, a bookstore in the historical Haight neighborhood that held the event, was the place…

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international technology news graphic

This Week in Tech: International Edition

It’s the final days of August and SHIFTers are digging up their passports and heading everywhere from Cabo to Paris, which has us thinking outside of the U.S. Here are some of the international stories that got SHIFTers talking this week: All About India Many U.S. businesses have recently turned their eyes towards India. With…

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streaming football smartphone

Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction

According to a recent Spotlight Survey, this is an important date for 53% of consumers who classify themselves as professional football fans. An interesting trend is how people will consume football games this year. Based on information from last year’s season, of the 53% consumers that are football fans: 70% watched on TV, 30% listened on…

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B2B Tech Credit Card

This Week in Tech: Capital One’s Very Bad Week

Welcome back to your favorite weekly tech news roundup – the biggest trending stories that SHIFT’s B2B PR teams have been monitoring on behalf of our clients. Here’s the run down: Capital One’s massive data breach This was, by far, the biggest story in cybersecurity this week. A woman in Seattle was arrested after gaining…

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This week in tech spyware

This Week in Tech: Spyware & Data Privacy Edition

Summer’s on full blast on both SHIFT coasts this week. Here are some of the stories that grabbed our attention this week while trying to keep our cool: Spyware Uncovered Researchers from mobile security provider Lookout have discovered what was described by Ars Technica as “some of the most advanced and full-featured mobile surveillanceware ever…

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this week in tech 7.19.19

This Week in Tech: Prime Day Pandemonium

The temperature’s getting hot out there, and so is the tech news. If you’ve been taking full advantage of the sunny summer weather, you may have missed some major stories this week. Luckily, our B2B PR teams have been paying attention for you. Here’s what we’ve been monitoring: Prime Day Pandemonium Amazon’s Prime Day 2019…

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