Category Archive for: Technology

This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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This Week in Tech: Apple and Facebook Dominate the Headlines

This Week in Tech: Apple and Facebook Dominate the Headlines

Hello there! Welcome to SHIFT’s first ever B2B tech news roundup, designed to help marketers and communications pros stay up to date on the trends that could make or break their strategies. Our clients rely on us to stay up to date on their industries and how they fit into the news of the day…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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Data-Driven Media Relations Resources

Data-Driven Media Relations Resources

Here at SHIFT, we pride ourselves on our data-driven approach to communication and public relations. So, it stands to reason that we extend that thread through into our media strategies for our clients. Sometimes, it’s about finding data points to include in pitches to bolster your client’s idea or announcement. Other times, data can help…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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What Do Voice Technologies Mean for Data and Marketing?

Voice commands, interactions and support are all part of a relatively new interface born from the connected device market. Of course, they also borrow from the big data industry, thanks to source systems or software that tap into massive troves of data. Google Home and Amazon’s Echo — Alexa — for instance, rely on contextual…

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b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

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shadow banking

What Shadow Banking Means for Your Financial Services PR Program

The Rise of Shadow Banking Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless…

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MarTech Stack eBook

How to Choose a MarTech Stack: a new eBook from SHIFT

With a plethora of Marketing Technology tools available at our fingertips, how are we, as marketers, supposed to know which is the best fit for our needs and goals? The overwhelming number of choices to satisfy even one objective can result in making a poor decision – which can cause money to be wasted, time…

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