Category Archive for: Strategy

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

Is PR doomed by a shortage of journalists?

Colin Jordan might be wrong. In a recent post on PR Newser, he offers the following commentary: “Last year, the U.S. Department of Labor reported that there were approximately 57,000 PR managers and 208,000 PR specialists in America. On the opposing side, there were only 46,500 journalists according to the report. Do the math. That…

Read More →

The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes. Unsubstantiated claims are the norm.…

Read More →

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

Read More →

Convenience and mobility power the collaborative company

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy, you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy Consumers choose convenience above all else. When you stop to consider this for a moment, it…

Read More →

5 Reasons Why You Should Use Pinterest as a Marketing Tool

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s…

Read More →

3 Questions to Ask of Any Strategy

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and so on. With a…

Read More →

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it to the next level…

Read More →

How to Choose a PR Strategy, Part 6 of 6: Choosing the right strategy

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll look at how to…

Read More →

How to Choose a PR Strategy, Part 5 of 6: Collaborative environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the collaborative PR…

Read More →

Back to Top