Category Archive for: Strategy

new business

How to Ramp Up a New Account (Pt. 1)

Winning a new account is exciting! Your team has worked hard to understand a new business (and, potentially, a brand new space), poured over data to make smart recommendations, and developed the winning strategy for a prospect. While this is certainly no small feat, the real work is only just beginning; the most critical days…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 5 of 7: The Marketing Technology RFP

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 5: The Marketing Technology RFP Believe it or…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 3 of 7: People

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 3: Managing the People Once we’ve assessed the…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 2 of 7: Strategy

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 2: Marketing Technology Strategy All strategy begins with…

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PR firm

“I’ve chosen a PR firm. Now how do I work with them?”

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 1 of 7: Introduction

We were asked recently, …Would love your thoughts on the base marketing tech stack for a consumer company. Assuming Marketing Automation, Email, CMS…what else? At first glance, this seems like a fairly cut-and-dried question. What marketing technologies should consumer companies be using? Of course, while the question is direct and succinct, we know from Scott…

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ces

Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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