Category Archive for: Strategy

NYC Consumer PR

NYC Consumer PR Trends, Key Moments and Lessons Learned in 2017

The SHIFT NYC consumer PR team cooked up another strong showing in 2017, keeping our clients’ brands in the hearts and minds of consumer lifestyle and technology reporters. Against the head winds of an ever-shrinking pool of media outlets, an influx of hard news and an uncertain political climate, the team rolled up its sleeves…

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Company Growth

5 Tips for Overcoming Challenges in Company Growth

In the past 15 years, SHIFT Communications has experienced substantial company growth — going from a small, boutique agency to a well-respected, prominent player in public relations (including being awarded 2017 Stevie Awards’ Most Honored Public Relations Agency). One of the biggest challenges that SHIFT – or any growing agency – faces is adopting best…

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Better Communications Strategies

A Quick Guide for Developing Better Communications Strategies

The point of communicating is to create change. Change in someone’s thoughts, or in what they do. It’s really very simple. Thinking about what you want to change is the best way to start planning any communications. That might sound really obvious, but one of the keys to developing more effective strategies is to consider what the…

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holiday marketing

Holiday Marketing Tips

It’s that time of year again! Where Christmas music starts to besiege mainstream radio and you start getting irrationally angry at random strangers setting up their Christmas lights too early. But it’s never too early to start thinking about holiday marketing strategies. In fact, you’ve probably been thinking about them for months now. If you’re a little behind in your holiday planning, don’t sweat it. These…

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handle-criticism-from-pr-perspective

How to handle criticism from a PR perspective

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking…

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pr planning

Using Data In Your 2018 PR Planning Process

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals…

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ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Data Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Data Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

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marketing and pr not the same thing

Are Marketing and PR The Same Thing?

Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?” The answer to this question is: no. At their cores, public relations and marketing have different goals, but share similar methods and tactics. The Goal of PR The goal of public relations is to create awareness and trust. The job…

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b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

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media relations

8 Tips to Start a Strong Media Relations Day

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. However, the path to PR is not always the same for everyone, and the tricks and tips we’ve all learned along…

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