Category Archive for: Social Media

State of Social Twitter

State of Social Q3 2016: Twitter’s Fight to Survive

The beleaguered 140 character social network released its Q3 2016 earnings. How did everyone’s favorite microblogging social network fare? After all, it was a rough quarter for Twitter, putting itself up for bid and gathering no takers. Let’s check the numbers. Audience Growth Twitter’s audience growth remains anemic, adding 4 million new users and essentially…

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State of Social

State of Social Q3 2016: LinkedIn Flattens Out

While LinkedIn has technically been purchased by Microsoft, the transaction has not closed yet. Thus, for at least this quarter, we have updated numbers about the company’s social network. We do not expect discrete data to be released by Microsoft in its earnings reports, but they may pleasantly surprise us. Let’s see how LinkedIn fared…

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Social Stories

The Storyless Story: Why the Frames of Social Stories Aren’t the Only Disappearing Element

Not every story begins with “once upon a time,” or ends with a “happily ever after,” however it would be quite a challenging feat to find someone who doesn’t recognize these two phrases. In fact, these two iconic taglines aren’t necessary to bookend any story at all. Yet, social stories do require the two respective…

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B2B Brand Engagement

Three Tips for Boosting B2B Brand Engagement on Twitter

Leveraging social media is a key component of any PR strategy and for B2B brands specifically, Twitter is one of the most commonly used channels. In fact, 87 percent of B2B marketers use Twitter to distribute content.  Twitter can help you better reach customers and prospects, engage employees, share company news, promote upcoming events and…

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The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

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Social Tools

Social Tools Aren’t All There is to Marketing and PR: How They Help

Listen to any marketing meeting at pretty much any mid-sized to large corporation and you’ll hear a conversation that circles the topics of “Should we have a Snapchat? What’s our Instagram strategy?” And so on. To me, it’s a bit terrifying. But there’s something worth considering, too. What’s With all the Social Media Hype? I’ve…

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pr and social media

How will PR and Social Media Evolve in the Next Five Years?

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch…

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State of Social

State of Social Q2 2016: LinkedIn Bought by Microsoft

LinkedIn, the premier business-focused social network, is no more as an independent company. In June 2016, Microsoft purchased it for $26.2 billion, one of the largest social network acquisitions ever. While LinkedIn will continue to operate as a social network, we expect this to be one of the last State of Social reports on the…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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