Category Archive for: Social Media

state of social media snapchat

State of Social Q4 2017: Snapchat Snaps Back

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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HIMSS18

Three Ways to Enhance Engagement at #HIMSS18

HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking place from March 5-9, 2018 at the Sands Expo Center in Las Vegas. While you have likely already begun…

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State of Social Facebook

State of Social Q4 2017: Facebook Smashes Ad Revenue Records, $6 ARPU

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth After passing 2 billion monthly active users last year, Facebook added another 2.75% growth to its user base, taking it to…

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end of instagram influencers

The End of the Instagram Influencer (As We Know It)

Facebook, Instagram’s parent company, has had it with influencers, at least as many of them stand on the service now. They’re taking strong action to nullify the automated tactics of many Instagram influencers. The collateral damage? Like its parent, Instagram will be far more pay-to-play for brands and businesses. The free ride is over. What’s…

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facebook algo

How Much Impact Has Facebook’s Newsfeed Changes Had?

Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Methodology To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook…

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real time marketing

Real-Time Marketing Tips for the Super Bowl

The Big Game is finally here! In just a couple of days, the Patriots and Eagles will face off in Super Bowl LII. As a marketing professional, you’re probably salivating at the social media opportunities the big game presents as much as you’re salivating for those halftime snacks. But if you’re like me, you don’t…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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search engine ranking

How Social Media Marketing Can Boost Your Search Engine Ranking

Digital Marketing and its association with social media go hand in hand, and they definitely shouldn’t part ways. The same holds true when it comes to organic search. Social media content and strategies can help you and your business achieve better SEO results whereby your website can get improved rankings in the SERPs (search engine…

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Q4 Top Blog

SHIFT Archives: The Best of Q4 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017…

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best of Q1 content 2017

SHIFT Archives: The Best of Q1 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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