Category Archive for: SEO

Disavowing past press release SEO mistakes

Much has been made of the Google Webmaster Tools guidelines that penalize link stuffing in press releases, from our own blog to popular PR sites, and even tech trades like ZDNet. While we have more to share on that topic, we wanted to take a moment today to lend some tactical assistance. Suppose, in the…

Read More →

Longer Form Content Becomes More Important for Marketing

Food for thought. Google announced another new feature on Tuesday that is now in a search box near you, called “in-depth articles“. This new feature is designed to promote authoritative articles and content that are long-form pieces of content, from blog posts to scholarly works. In their example, if you search for censorship you will…

Read More →

Bad Press Releases Can Hurt Your SEO

Press releases can now harm your SEO rankings. Let’s say that again, because it’s a big change in mindset for marketers and public relations professionals. Press releases can now harm your SEO rankings. In the past, companies have wanted to stuff their press releases with relevant keywords about their news to pass SEO page rank…

Read More →

Guest Post: Advanced SEO in the Era of Panda and Penguin

The following is a guest post by Erik Deckers. Google’s Panda and Penguin updates have sounded many a death knell for search engine optimization professionals and companies. The ones who relied on questionable backlinks, keyword stuffing, and spinning and respinning barely-acceptable blog posts into complete garbage were drummed out of the industry. The decent SEOs…

Read More →

Why SEO and PR are getting married

When you think about how the world of PR works and what PR professionals do on a daily basis, it looks something like this: Create content for client Post content for client Reach out to journalists, influencers, and publishers Ask to have story covered Wash, rinse, repeat What other profession does this look like? If…

Read More →

Why Bing matters more than you think for SEO

Bing. When you say the name, it elicits chuckles and occasional sneers from digital marketers, but the Microsoft search engine might matter more than you think. Here’s why: not only is it going to power search results for Siri in iOS 7, it currently powers search results for Facebook today – and that’s where you…

Read More →

Mailbag: PR Tips for Launching a New Website or Redesign

Time for a PR Mailbag question! Paul asked: “Any PR tips for launching a new website or redesign?” Great question, and absolutely! When launching a new website or redesign, one of the key considerations is being found by search engines. If it’s an existing website, you’ll want to preserve your existing search rankings as much…

Read More →

How to Measure PR: Search Marketing

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR,…

Read More →

How to set up Google+ authorship

In yesterday’s post, we shared that making copies of other sites was a Very Bad Thing (™). Today, let’s look at how to establish authorship over your own content so that Google knows who is the authentic originator of the content you publish. Setting up authorship is vitally important – if you do it right,…

Read More →

Say no to copies

With Gini Dietrich’s latest post about how a PR firm accidentally got a client’s website delisted from Google, we thought it would be useful to share this piece from last week’s SHIFT Happens newsletter. If you’re not subscribed, get on the list! It’s free and ships every Wednesday with tips like this. Over the past…

Read More →

Back to Top