Category Archive for: Research

Good News Working Moms- Having a Job Will Benefit Your Kids in the Long Run

Good News Working Moms: Having a Job Will Benefit Your Kids in the Long Run

If you’re like me, even though you are proud of your career, and enjoy heading into the office (most days), you still harbor some guilt for leaving your little ones at home each day. It gets especially hard when they are big enough to hang onto your leg while looking at you with pleading eyes…

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Finding Common Ground During the 2018 Midterm Elections

Finding Common Ground During the 2018 Midterm Elections

The current political climate in the U.S. is tumultuous and has brought to light how polarizing our opinions can be. With an expected voter turnout that would hit a 50-year record during midterm elections, it’s no surprise that Google Trends shows that it’s heavily searched, and beyond that, healthcare is top of mind. But, what…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Music and Productivity: Find the Perfect Tunes for Work

It’s just one of those days. You just chugged your third coffee and still feel like you woke up three seconds ago. Sometimes what you put in your ears is the only way to get that thing between your ears firing. This well-known study found that productivity of participants were most productive while music was…

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content management

Content Management Tips for Social Media Marketers

Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with PR and with gaining conversions from the platform. Social media is a direct point of contact with audiences, and so it comes with…

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Creating Client News

5 Tips for Creating Client News When There is None

Every PR professional knows that securing coverage when your client has an interesting, newsworthy announcement to make is like shooting fish in a barrel. However, the challenge arises when there’s no news, and let’s face it – for most companies, that’s most of the time. After all, it’s not every day that you launch a…

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owned content

Owned Content: Calculating Success

Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful…

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crisis communications plan

Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2

Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to…

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Connecting PR To Business Results

One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations…

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digital ethnography

Digital Ethnography for PR, Part 4: Example Study

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it…

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