Category Archive for: Public Relations

Technical Writers

In the PR World, Technical Writers Need Apply

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy!  Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well. As…

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top tier influencers on pr budgets

How To Reach Top-Tier Influencers on PR Budgets

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost: influencer marketing costs reach into 7-figures…

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state of social media snapchat

State of Social Q3 2017: Snapchat Struggles For Relevance

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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State of Social Facebook

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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State of Social Twitter

State of Social Media, 3Q 2017: Twitter Restates

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Only 69…

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ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Data Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Data Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

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food pr

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked…

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creative idea generation

Creative PR: 4 Idea Generation Techniques

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas Verification: the process…

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Bucking the Valley Startup Trend

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Today’s startups have an expanded, legitimate and thriving list of options on where to set their roots. A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in…

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition…

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