Category Archive for: Public Relations

work/life balance

Achieving a (Successful) Work/Life Balance

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered…

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Successful PR program

Can Successful PR Programs Ever Operate in a Vacuum?

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. On that call you review relevant reporters with the client and walk through relevant topics/trends that will catch the reporter’s attention, making sure to provide strong…

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most important metric in PR

The Most Important Metric in PR Today

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. However, if we distill down the essence of public…

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Post-Crisis

Post-Crisis Communications Tips: Measuring the Calm After the Storm

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building…

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Spring Clean Your PR Program

We’re having a bit of warm spell here in Boston, and though we have snow in the forecast for tomorrow, this spring-like weather has me thinking about spring cleaning. While I have some ideas about how to reorganize closets and purge cabinets, I’m going to keep this post about how to “spring clean” your PR…

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breaching 140 whos using twitters 280 characters

Revisiting Twitter’s 280-Character Limit: What’s Working Today

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length…

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PR Intern

Tips For Being A Kick-@$$ PR Intern

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate. Securing an internship is a huge…

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Business Travel Tips

Business Travel Tips for PR Pros

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months. I have been riding that wave over the past several months…

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facebook algo

Facebook View Metrics Decline Suddenly

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has…

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State of Social Twitter

State of Social Q4 2017: Twitter Becomes Profitable

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the…

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