Category Archive for: Public Relations

Tiger Woods Ambassador Nike

What Can We learn from the partnership between Tiger Woods and Nike?

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the…

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Q&A: Finishing College and Beginning in an Agency

Q&A: Finishing College and Beginning in an Agency

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply…

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Email Marketing in PR

The role of email marketing in public relations

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone…

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5 Lessons PR Pros Can Learn from Game of Thrones

5 Lessons PR Pros Can Learn from Game of Thrones

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story…

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Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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Creative Uses for Google Analytics in Public Relations

Creative Uses for Google Analytics in Public Relations

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve…

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How to Stay Top of Mind Post Launch

Now What? How to Stay Top-of-Mind Post-Launch

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.) A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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What Working in Healthcare has Prepared me for in Public Relations

What Working in Healthcare has Prepared me for in Public Relations

From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of…

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