Category Archive for: Public Relations

miranda dini avenir global

Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe…

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measure pr kpi

How to Measure PR in Revenue Marketing

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all…

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coronavirus communications

Novel coronavirus: Considerations for communicating during public health threats

With the number of presumed cases continuing to increase daily, there is growing concern about what the virus—and its long-term impact—means. For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected…

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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed. As The Holmes Report covered…

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Social Media on Mobile

Takeaways from the Boston PRSA Social Media Summit

Keeping Up With Social Media Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging…

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Tiger Woods Ambassador Nike

What Can We learn from the partnership between Tiger Woods and Nike?

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the…

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Q&A: Finishing College and Beginning in an Agency

Q&A: Finishing College and Beginning in an Agency

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply…

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Email Marketing in PR

The role of email marketing in public relations

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone…

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5 Lessons PR Pros Can Learn from Game of Thrones

5 Lessons PR Pros Can Learn from Game of Thrones

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story…

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Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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