Category Archive for: Public Relations

PR Panel Recap Agency Life And What It Takes To Thrive In The Industry

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry
Agency Life, Careers, Events, Public Relations, Thought Leadership, 07 Dec, 2018 0

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued…

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3 Categories of PR and Earned Media
Earned Media, Public Relations, Strategy, 16 Nov, 2018 0

All earned media, like all public relations efforts, are not the same. To start thinking about the broad categories of earned media today, let’s go back to basics. Here’s the gist: Broadly, the primary purpose of media is to generate audience, to start buzz, to create awareness. Media brings people to your doorstep, curious to…

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The Essential Elements of an Effective Pitch

The Essential Elements of an Effective Pitch
Media Relations, Pitching, Professional Development, Public Relations, Writing, 12 Nov, 2018 0

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s…

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Measure Your PR Success

How to Best Measure Your PR Success
Google Analytics, Metrics, Public Relations, 02 Nov, 2018 0

The close of the year is quickly approaching. With that brings trade show season (Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2019 will bring, and the often-dreaded End of Year reporting exercise. PR and marketing professionals have long deplored the challenges of how to best measure your program success and effectively report…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News
Content Marketing, Media, Media Relations, News, Pitching, Public Relations, Research, Strategy, Tools, Trends, 19 Oct, 2018 0

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Four Copy Editing Tips Every PR Professional Needs to Know-min

4 Copy Editing Tips Every PR Professional Needs to Know
Brand, Content Marketing, Public Relations, Writing, 15 Oct, 2018 0

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how…

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Five Time Management Tips from an Ex-Barista

Five Time Management Tips from an Ex-Barista
Agency Life, Public Relations, Training, 19 Sep, 2018 0

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast-paced environment prepared me for the jump into the…

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Writer’s Block- 3 Tips for Breaking Through

Writer’s Block: 3 Tips for Breaking Through
Pitching, Public Relations, Writing, 12 Sep, 2018 0

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can…

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3-challenges-every-entry-level-pr-pro-faces

3 Challenges Every Entry Level PR Pro Faces
Agency Life, Careers, Public Relations, Social Media, 24 Aug, 2018 0

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of…

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intern-101-how-one-shifter-landed-the-job

Intern 101: How one SHIFTer landed the job (and how you can, too!)
Careers, Networking, Professional Development, Public Relations, 22 Aug, 2018 0

College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into…

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