Category Archive for: Public Relations

3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Four Copy Editing Tips Every PR Professional Needs to Know-min

4 Copy Editing Tips Every PR Professional Needs to Know

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how…

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Five Time Management Tips from an Ex-Barista

Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast-paced environment prepared me for the jump into the…

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Writer’s Block- 3 Tips for Breaking Through

Writer’s Block: 3 Tips for Breaking Through

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can…

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3-challenges-every-entry-level-pr-pro-faces

3 Challenges Every Entry Level PR Pro Faces

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of…

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intern-101-how-one-shifter-landed-the-job

Intern 101: How one SHIFTer landed the job (and how you can, too!)

College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into…

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catering-email-to-its-audience

Catering Email to its Audience

Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. The concept gets turned onto its head when those emails are necessary and sincere, whether this means marketing…

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three-ways-to-maintain-post-earnings-momentum

Three Ways to Maintain Post-Earnings Momentum

In Wednesday’s blog, we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even…

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tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

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pr planning process

Reenergizing the PR Planning Process

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and…

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