Category Archive for: Public Relations

tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach
Media Relations, Pitching, Public Relations, Uncategorized, 15 Aug, 2018 0

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

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pr planning process

Reenergizing the PR Planning Process
Data-Driven PR, Public Relations, Strategy, Trends, 25 Jun, 2018 0

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and…

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CRM

How Could CRM Change In The Next Decade?
Data, Future of Marketing, Public Relations, Tools, 20 Jun, 2018 0

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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digital media era

Does Old Fashion PR Still Have the Magic in the Digital Era?
Advertising, Brand, Earned Media, Influence, Public Relations, 15 Jun, 2018 0

You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills. A bookshelf is an essential piece in most American homes today, whether realizing its intended function as a mini library or simply used as a…

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How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?
Content Marketing, Public Relations, Qualitative, Writing, 08 Jun, 2018 0

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

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maximize news

How to Work with Your PR Firm to Maximize News
Earned Media, Media, Media Relations, Pitching, Public Relations, 21 May, 2018 0

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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Digital health

What’s Next for Digital Health Investments?
Artificial Intelligence, Conferences, Data, Data-Driven PR, Healthcare, Marketing, Public Relations, 30 Apr, 2018 0

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.…

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consumer

Inspiring the Consumer: You Can’t Do That on Television
Brand, Client, Future of Marketing, Management, Public Relations, Trends, 27 Apr, 2018 0

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea
Agency Life, Client, Influence, Management, Media Relations, Pitching, Public Relations, Strategy, 20 Apr, 2018 0

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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company culture

Embracing Company Culture and Values
Agency Life, Careers, Community, Culture, Public Relations, Values, 18 Apr, 2018 0

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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