Category Archive for: Public Relations

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How to Measure PR in Revenue Marketing
Analytics, Google Analytics, Public Relations, 18 Feb, 2020 0

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all…

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Wuhan coronavirus

Wuhan coronavirus: Trends and considerations for communicating during public health threats
Public Relations, 30 Jan, 2020 0

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company.  With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians. For communicators, managing the razor-thin line between…

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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives
Public Relations, 30 Jan, 2020 0

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed. As The Holmes Report covered…

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Social Media on Mobile

Takeaways from the Boston PRSA Social Media Summit
Facebook, Instagram, LinkedIn, Public Relations, Social Media, Writing, 03 Jul, 2019 0

Keeping Up With Social Media Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging…

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Tiger Woods Ambassador Nike

What Can We learn from the partnership between Tiger Woods and Nike?
Client, Public Relations, 29 Apr, 2019 0

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the…

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Q&A: Finishing College and Beginning in an Agency

Q&A: Finishing College and Beginning in an Agency
Agency Life, B2B Tech, Careers, Networking, Professional Development, Public Relations, Work/Life Balance, 18 Mar, 2019 0

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply…

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Email Marketing in PR

The role of email marketing in public relations
Email marketing, Marketing, Public Relations, Strategy, 12 Mar, 2019 0

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone…

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5 Lessons PR Pros Can Learn from Game of Thrones

5 Lessons PR Pros Can Learn from Game of Thrones
Crisis Communications, Media Relations, Public Relations, Strategy, 25 Feb, 2019 0

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story…

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Research Industry Trends

How to Research Industry Trends Hassle-Free
Blogging, Content Marketing, Data, Data-Driven PR, Earned Media, Inbound PR, Marketing Technology, Media, Pitching, Public Relations, Research, SEO, Social Media, 20 Feb, 2019 0

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”
Culture, Diversity, Influence, Media Relations, Public Relations, Public Speaking, Speaking, Thought Leadership, 13 Feb, 2019 0

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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