Category Archive for: Project Management

It’s the most wonderful time of the year. Planning

It’s the most wonderful time of the year. Planning.

Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.…

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4-steps-to-effective-collaboration-across-sister-agencies

4 Steps to Effective Collaboration Across Sister Agencies

Collaborating with other PR agencies is both rewarding and challenging – especially when working with international teams, it can certainly teach you a thing or two about effective communication. Since SHIFT is part of a global network, my team often collaborates with our sister agencies, Toronto-based NATIONAL and London-based Madano. It’s been a great learning…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 6 of 7: Common Errors

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 6: Four Common Marketing Technology Deployment Errors Marketing…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

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post-mortem project management

The Value of a Post-Mortem in Communications

Marketers and communicators move through the workday at a mile a minute. When one project wraps up, the next one is likely already three-quarters of the way done. It’s the nature of the job – constant change, crisis management, new product launches, you name it, we’re probably doing it. This continuous workflow helps clients stay…

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