Category Archive for: Professional Development

intern-101-how-one-shifter-landed-the-job

Intern 101: How one SHIFTer landed the job (and how you can, too!)

College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into…

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business success

What it Takes to Drive Your Business Success

As a business owner, it is important to be organized. One can go about this by writing down to-do lists marking off the necessary tasks that need to be done around the business, for example. Doing this will ensure that one knows what to do and does not forget about doing their tasks. This also ensures…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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Company culture

How Your Company Culture Can Become a Marketing Tool

Companies use marketing to attract new customers, retain current customers and to study what works and what doesn’t. There seems to be a new marketing strategy popping up: the idea that a business needs to market themselves and their company culture. Company culture, as defined by Andrew Hartley, director of alternative board at Bradford West,…

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Women at work

Seeking Advice as a Woman at Work? HBR’s New Podcast Has Got You Covered

I’ve been listening to NPR for more than 20 years, so when Podcasts started to become a trend, I was in heaven. From the early days of This American Life, I’ve always loved to listen to stories aloud. But for years I looked to podcasts as just a form of entertainment to pass the time…

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Pop The Champagne! Exciting SHIFT News (x2!)

Announcing some exciting news out of not one, but two SHIFT offices: Alan Marcus (NYC) has been promoted to Managing Director and Jennifer Purcell has been hired as Vice President to lead the SHIFT Austin office — congrats, both! Alan will continue to lead and grow the New York office while expanding his strategic council even more…

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Professional image

4 Easy Steps to Upgrade Your Professional Image

Whether you’re an employer or an employee, chances are you’ve heard the theory that you only have a seven second window to make a good impression when you meet someone for the first time. While a great first impression will certainly boost your chances of getting a new job, the same technique does not necessarily…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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2018 resolutions

A Sampling of SHIFTer’s 2018 Resolutions

It’s the start of a new year and here at SHIFT, we are kicking our resolutions into high gear. To celebrate the fresh start and ring in 2018, here’s a look into what we’re resolving to do this year: “I plan to take a page out of Steve Covey’s book and put first things first.…

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Q3 Top Blog

SHIFT Archives: The Best of Q3 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q3 2017…

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