Category Archive for: Podcasting

Women at work

Seeking Advice as a Woman at Work? HBR’s New Podcast Has Got You Covered

I’ve been listening to NPR for more than 20 years, so when Podcasts started to become a trend, I was in heaven. From the early days of This American Life, I’ve always loved to listen to stories aloud. But for years I looked to podcasts as just a form of entertainment to pass the time…

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The Pros and Cons of Podcasting

Serial, the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. The explosive popularity of the podcast was surprising to non-podcast…

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Is your PR plan ignoring 124 million people?

Thinking about how to maximize your PR reach? After attending Edison Research’s presentation of the Infinite Dial study, we found a number of compelling pieces of data that showcase why audio, podcasting, and traditional radio cannot be ignored. Paid, earned and owned media isn’t limited to written words. While Vine and Instagram video showcased to the…

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