Category Archive for: Pitching

three-ways-to-maintain-post-earnings-momentum

Three Ways to Maintain Post-Earnings Momentum

In Wednesday’s blog, we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even…

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tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

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e-mail outreach

How To Conduct Effective E-Mail Outreach

Something that hasn’t gone away or been traded out for a new technological tool is e-mail. Even with social media, e-mail marketing still has its place. Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR. Media recognition and utilization are…

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maximize news

How to Work with Your PR Firm to Maximize News

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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media relations

Media Relations 101: Knowing When & How to Pivot

You’ve drafted your pitch, found your media targets and crafted the perfectly pithy subject line. You’re confident that the angles you’re pitching are strong and timely and will be of interest to the media and their audiences. But what happens when your media relations efforts aren’t as successful as anticipated? Whether you’re an AE on…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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Creating Client News

5 Tips for Creating Client News When There is None

Every PR professional knows that securing coverage when your client has an interesting, newsworthy announcement to make is like shooting fish in a barrel. However, the challenge arises when there’s no news, and let’s face it – for most companies, that’s most of the time. After all, it’s not every day that you launch a…

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tech giants

Tech Giants Dominated the Media in 2017: Here’s How to Get a Piece of the Action

It’s nearly impossible not to notice that the five Tech Giants – Amazon, Google, Apple, Microsoft and Facebook – have steadily eaten up more and more share of the media. With such a big impact on the stock market, it’s natural media would put a large majority of resources (and, consequentially) headlines toward them. And…

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Phone pitching

Phone Pitching 101

  Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make…

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Industry Prediction

How Do You Make a Good Industry Prediction?

It’s the start of 2018, and many PR pros (if you haven’t already) are sharing their clients’ industry predictions with media. The idea of your client making predictions about what’s ahead over the next year sounds simple, right? After all, your clients live and breath this type of thinking all year long, which means you’re…

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