Category Archive for: Pitching

The Essential Elements of an Effective Pitch

The Essential Elements of an Effective Pitch

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Writer’s Block- 3 Tips for Breaking Through

Writer’s Block: 3 Tips for Breaking Through

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can…

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3 Things to Keep in Mind When Pitching – Straight from the Newsroom

Before I came to SHIFT, I spent three years working at a local broadcast station in Boston, at all hours of the day. Most recently I had the “pleasure” of walking into the newsroom at 1:00 a.m. to write scripts for the anchors and reporters for that morning’s news. In those three years, I learned…

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catering-email-to-its-audience

Catering Email to its Audience

Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. The concept gets turned onto its head when those emails are necessary and sincere, whether this means marketing…

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three-ways-to-maintain-post-earnings-momentum

Three Ways to Maintain Post-Earnings Momentum

In Wednesday’s blog, we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even…

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tackling-quarterly-earnings-with-a-targeted-media-approach

Tackling Quarterly Earnings With a Targeted Media Approach

The PR game changes when working a public company. As a PR professional, you not only need to consider the complex structure of the publicly-traded organization (and how your media outreach efforts impact stakeholders beyond the company itself); but you’re also tasked with driving coverage around investor-related news. Enter, quarterly earnings announcements. Pitching earnings is…

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e-mail outreach

How To Conduct Effective E-Mail Outreach

Something that hasn’t gone away or been traded out for a new technological tool is e-mail. Even with social media, e-mail marketing still has its place. Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR. Media recognition and utilization are…

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maximize news

How to Work with Your PR Firm to Maximize News

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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