Category Archive for: News

Welcome to the Family, Hanover!

Another exciting time in the AVENIR GLOBAL family! AVENIR GLOBAL, SHIFT’s parent company, announced Monday the acquisition of Hanover, a top 10 independent U.K. public relations consultancy with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. “We are building a powerful network of colleagues who are the best in their field and our goal is to…

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This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

Welcome back to your favorite tech news roundup series. It’s been a long week, but it’s finally Friday and time to read all about the stories our b2b PR teams have been keeping an eye on: Elizabeth Warren Vs. Big Tech In a Medium post, the senator from Massachusetts detailed her presidential platform for breaking…

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RSA Conference News Round Up-min

RSA Conference News Round Up

For nearly two decades, SHIFT has been supporting the world’s largest cybersecurity event: RSA Conference. The 2019 event took place last week at San Francisco’s Moscone Center and the SHIFT team was on site along with 42,500+ attendees and 700+ exhibitors in what was a very successful week. While each year is unique, the show…

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This Week in Tech- 5G takes over MWC, and here comes the RSA Conference

This Week in Tech: 5G takes over MWC, and here comes the RSA Conference

Welcome back to our weekly tech news roundup – the tech trends and stories that our B2B PR teams were monitoring this week. RSA Conference is finally here It’s the Friday before the RSA Conference – are you ready for it? The conference is a longtime SHIFT client, so we know better than anyone that…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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How to Stay Top of Mind Post Launch

Now What? How to Stay Top-of-Mind Post-Launch

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.) A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s…

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3 Brands That Inspired Me on Social Media in 2018

3 Brands That Inspired Me on Social Media in 2018

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. 2018 kicked off with major changes across the board to the core social media platforms. We saw long-term impacts from algorithm adjustments that changed everything from best practices on posting cadence, to reevaluating which metrics are the best measure of content…

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Welcome to the Family, Cherry!

Another exciting time in the AVENIR GLOBAL family! AVENIR GLOBAL, SHIFT’s parent company, announced Monday the acquisition of Cherry, a large independent healthcare creative agency located in the U.K. “We are delighted to welcome Cherry to the AVENIR GLOBAL family. From brand strategy to social and interactive, our teams will be able to draw on…

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