Category Archive for: Media

tv news studio set

How to Pitch (and Secure) Broadcast Media

Lights. Camera. Action! This month kicked off with one of our clients being featured LIVE on FOX 2 News Bay Area. The lights were on, the camera was rolling, and the we got major air time amongst the cream-of-the-crop media. They all want it: these top-tier broadcast hits. But how do us PR folks get it?…

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3 Tips for Marie Kondo-ing your Media List

3 Tips for Marie Kondo-ing your Media List

Spring is officially here and for PR pros, the change in season probably means getting reorganized and giving your client programs a refresh. Along with tracking toward your goals and metrics, making sure your media lists are up to date is a fundamental step to set you and your client programs up for success. While…

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Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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This Week in Tech: Apple and Facebook Dominate the Headlines

This Week in Tech: Apple and Facebook Dominate the Headlines

Hello there! Welcome to SHIFT’s first ever B2B tech news roundup, designed to help marketers and communications pros stay up to date on the trends that could make or break their strategies. Our clients rely on us to stay up to date on their industries and how they fit into the news of the day…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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3 Brands That Inspired Me on Social Media in 2018

3 Brands That Inspired Me on Social Media in 2018

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. 2018 kicked off with major changes across the board to the core social media platforms. We saw long-term impacts from algorithm adjustments that changed everything from best practices on posting cadence, to reevaluating which metrics are the best measure of content…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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Top Blog Posts Of 2018 Q4

SHIFT Archives: The Best of Q4 Content 2018

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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communicating

Communicating Through Transformation and Disruption

Why do companies get disrupted? What do insurgent, disrupting companies need to do and say to win market share? How can they fend off painful disruption for profitable disruption? How do they communicate through either path? We are lucky enough to have worked with teams and clients who have dealt with these questions more than…

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