Category Archive for: Media Relations

How to Conduct a Remote Broadcast Interview

A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with little advance warning, tied to breaking news. Experts must quickly ready themselves for in-studio interviews. At times, interviews take place remotely, via video…

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How to Secure and Ace Broadcast Media Interviews

Nearly every brand we work with would like top-tier broadcast interviews. They are a tremendous awareness-building opportunity. Broadcast provides broad reach to key audiences – whether business decision-makers and investors through CNBC or mainstream consumers via Good Morning America. Broadcast appearances validate a company and its spokespeople as thought and market leaders. The chance to…

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This Week in Tech the Chips Fall

This Week in Tech: The Chips Fall, and Rebuilding Notre-Dame

It looks like Spring has finally sprung here at SHIFT SF – just in time for the weekend! These are some of the stories that our B2B tech teams have been monitoring throughout the week: Apple, Qualcomm Settle   In tech legal news, Apple and chipmaker Qualcomm reached a settlement in their two-year legal battle…

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3 Tips for Marie Kondo-ing your Media List

3 Tips for Marie Kondo-ing your Media List

Spring is officially here and for PR pros, the change in season probably means getting reorganized and giving your client programs a refresh. Along with tracking toward your goals and metrics, making sure your media lists are up to date is a fundamental step to set you and your client programs up for success. While…

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This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

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Lights, camera… freeze? How to ace your next interview

Lights, camera… freeze? How to ace your next interview

A version of this post originally appeared on the NATIONAL blog, an AVENIR GLOBAL company. Imagine you’re on live television giving an interview and it happens: The journalist asks a question and you don’t have an answer. For those of us who serve as spokespeople, being caught off guard during an interview is what nightmares are…

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Building Your Network, One Coffee At A Time

Building Your Network, One Coffee At A Time

Most years I skip over making new year’s resolutions, mainly because I know I won’t stick to them (fun fact, most people give up by February). Anyways, this year was a little different. I didn’t vow to work out more, eat better or save more money, although I should, I vowed to strengthen my professional…

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5 Lessons PR Pros Can Learn from Game of Thrones

5 Lessons PR Pros Can Learn from Game of Thrones

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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