Category Archive for: Marketing

Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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Learn from Luxury brands

What Social Media Marketers Can Learn from Luxury Brands

When implementing strategies that involve social media optimization, experts can use a software program that offers detailed statistics, post videos that feature a company’s products, add reviews that describe services that a business offers, evaluate the strategies that competitors utilize, offer rewards for individuals who buy the company’s products and examine the interests of potential…

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LinkedIn Metrics

LinkedIn Metrics – Q&A Series: Clicks or Social Actions?

In terms of LinkedIn metrics, is it more valuable to have more clicks or higher social actions? As your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn. If you are new to LinkedIn…

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Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Retargeting

How to Add Retargeting to Your Digital Marketing Strategy

In a perfect world, your prospects would come to your website and buy from you on their first visit, and you would earn a consistent profit. The problem is that reality is not simple, and most people won’t buy from you when they visit your site for the first time. If you want to get…

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Social Media Strategy

How To Know Your Social Media Marketing Strategy Is Not Working

Social media marketing is extremely popular nowadays. Every business entity that craves for popularity is ought to develop and nurture a social media presence. However, like with everything in life and business, you can always go wrong. There are more factors that can lead to a negative outcome: a purpose which is not concrete or…

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breaching 140 whos using twitters 280 characters

Revisiting Twitter’s 280-Character Limit: What’s Working Today

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length…

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facebook algo

Facebook View Metrics Decline Suddenly

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has…

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State of Social Twitter

State of Social Q4 2017: Twitter Becomes Profitable

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the…

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