Category Archive for: Marketing

How To Implement Effective Email Marketing Strategies

How to use email marketing in the most effective way

Email marketing is the practice of sending information to groups of people via e-mails. And despite being around for aeons compared to some of digital marketing’s most recent innovations, it is still widely used in businesses across a variety of industries. Although email marketing is indeed still relevant today, there are certain things you need…

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How Social Media Can Transform Your App Branding

Social media has become essential in crafting a brand image for companies. Businesses need to actively foster a unique and creative voice for their consumers to engage with on platforms like Facebook, Twitter, LinkedIn, and Instagram. As the app industry continues to become more competitive, social media can be the distinctive component to your brand…

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How to Work With Opposite Audiences In one Business

How To Work With Opposite Audiences In One Business

Companies are frequently obsessed with the idea of appealing to “everyone”. Doesn’t matter whether it is required by a battalion of stakeholders, or an absolutely incompetent chief marketing officer, it always ends the same way. And clearly not a successful one. The deal is that attempting to address multiple audiences usually looks like yelling with…

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an-influencer’s-perspective-on-influencer-marketing

An Influencer’s Perspective on Influencer Marketing

Influencer marketing has been growing rapidly over the past few years and according to experts, it could be between a $5 and $10 billion market by 2020. Hundreds of thousands of people across the country have made careers as influencers, yet many brands forget that being an influencer isn’t just about promoting products for fun,…

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Pinterest Marketing Tool

3 Reasons Why Your Brand Should be on Pinterest in 2018

Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your…

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reaching influencers

A New Approach to Reaching Influencers

It’s no secret that the discipline of earned media has always played second fiddle to paid media — but that may be finally changing. We now have the ability to target opinion formers directly and use paid media to amplify their voice and distribute content, making the role of paid secondary to earned, owned and…

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transform your content marketing

10 Ways to Transform Your Content Marketing in 2018

Content marketing and its tools and trends are evolving more than ever before. This marketing and advertising technique which is used by B2B and B2C companies all over the world is no longer what it was a few years ago. The focus of marketers has shifted to content because they know and understand that this…

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Digital health

What’s Next for Digital Health Investments?

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.…

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data-driven

3 Data-Driven PR Proof Points

We talk a lot about data-driven PR, but what does it really mean? It’s easy to learn how to use tools like Moz or Google Analytics, but how does it tie into the larger mission? Like with any program, how we use it depends on the brand’s goals. While we have an entire series to…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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