Category Archive for: Marketing Technology

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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Demystifying Data part 1

Demystifying Data Part 1: An Introduction to the Wonderful World of Data

“Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis, Chairman/CEO, X-Prize Foundation. We are lucky enough to live in a world with an influx of data. Even if you aren’t a marketing or public relations professional data is at your…

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Optimize Digital Marketing Efforts

Free Tools to Help New Companies Optimize Digital Marketing Efforts

In today’s digital world, online marketing is crucial to the success of any newly established company. Oftentimes, however, young brands try to offset the steep costs of starting a business by tightening the purse strings for any “excess” activity in their first year. Unfortunately, public relations and marketing are often included on the list of…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 3 of 7: People

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 3: Managing the People Once we’ve assessed the…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 2 of 7: Strategy

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 2: Marketing Technology Strategy All strategy begins with…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 1 of 7: Introduction

We were asked recently, …Would love your thoughts on the base marketing tech stack for a consumer company. Assuming Marketing Automation, Email, CMS…what else? At first glance, this seems like a fairly cut-and-dried question. What marketing technologies should consumer companies be using? Of course, while the question is direct and succinct, we know from Scott…

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bounce rate

Why a High Bounce Rate Isn’t Bad

Bounce rate is defined as “the percentage of visitors to a particular website who navigate away from the site after viewing only one page”. The featured snippet kindly uses a word in the sentence to enhance the definition: “a rising bounce rate is a sure sign that your homepage is boring or off-putting.” Surely that…

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New SHIFT Webinar: Getting Started with Google Data Studio™

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works,…

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best of q2

SHIFT Archives: The Best of Q2 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Reach Versus Impressions

Reach versus Impressions. What’s the Difference?

Social media is everywhere and it seems to be part of our everyday routines and jobs. It’s how we communicate with each other, conduct research and stay up-to-date on the latest news. In Public Relations, social media can be a powerful tool for getting your story out there. You can increase brand awareness and drive…

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