Category Archive for: Marketing Technology

Pinterest Marketing Tool

3 Reasons Why Your Brand Should be on Pinterest in 2018

Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your…

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mobile apps

The Benefits of Integrating Mobile Apps With Social Media

Mobile technology and mobile phones are amongst the best inventions that have happened to humans. Both have helped place meaningful information in your hands with ease. Today, you can access the internet not just on your personal computer but via your mobile phones. This is not only a plus for you but for your business…

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data-driven

3 Data-Driven PR Proof Points

We talk a lot about data-driven PR, but what does it really mean? It’s easy to learn how to use tools like Moz or Google Analytics, but how does it tie into the larger mission? Like with any program, how we use it depends on the brand’s goals. While we have an entire series to…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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MozRank vs. MozTrust

MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?

Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora of tools, providing us valuable data to glean invaluable insights. MozTrust and MozRank are just two of many metrics provided on the…

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What Do Voice Technologies Mean for Data and Marketing?

Voice commands, interactions and support are all part of a relatively new interface born from the connected device market. Of course, they also borrow from the big data industry, thanks to source systems or software that tap into massive troves of data. Google Home and Amazon’s Echo — Alexa — for instance, rely on contextual…

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Predictive Analytics in Action

Grounding process in a real-world example is one of the best ways to understand a new capability. Our recent series on predictive analytics shared a good deal of information on the why and the how of predictive’s benefits for PR. Our VP of Marketing Tech, Chris Penn, even detailed a theoretical example of how predictive…

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predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 5

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction Part 2: Pre-Requisites to Predictive Analytics for PR Part 3: Predictive Analytics for PR, Applied Part 4: Where Predictive Analytics for PR Goes Wrong Now that we’ve surveyed…

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predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 4

In the last post, we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?…

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predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 2

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data…

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