Category Archive for: LinkedIn

Social Media on Mobile

Takeaways from the Boston PRSA Social Media Summit

Keeping Up With Social Media Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging…

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Top 3 Social Advertising Mistakes to Avoid

Am I Doing This Right? Top 3 Social Advertising Mistakes To Avoid

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands are turning to social media advertising. In fact, social…

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LinkedIn Analytics

How to Use LinkedIn Analytics

Previously, we walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little LinkedIn Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can…

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LinkedIn Metrics

LinkedIn Metrics – Q&A Series: Clicks or Social Actions?

In terms of LinkedIn metrics, is it more valuable to have more clicks or higher social actions? As your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn. If you are new to LinkedIn…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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best of q2 content

SHIFT Archives: The Best of Q2 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

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LinkedIn All Star

8 Easy Steps to Reach LinkedIn All Star Status

In a few, simple steps you can have something in common with LeBron James and Tom Brady. You can be an All Star. Yes, you. Unfortunately, this post isn’t going to teach you how to be an All Star in the NBA or NFL. Sorry if I got your hopes up. BUT, it will teach…

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An Exec’s Guide to LinkedIn: Quick Tips For Boosting Presence

As a redhead, I hate to use this term … but many people have come to view LinkedIn as the red-headed stepchild of the core social networks. Twitter, Facebook and Instagram dominate daily life on social media for everyday users. But when it comes to business, it’s hard to argue that LinkedIn doesn’t provide value.…

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State of Social

State of Social Q4 2016: The End of LinkedIn

We have kept track of LinkedIn as a publicly-traded company almost since its IPO in 2012. As of the end of calendar year 2016, LinkedIn has officially come to an end as a publicly-traded company, and is now a wholly owned subsidiary of Microsoft Corporation. What this means for our State of Social series is…

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