Category Archive for: Learning

Public Speaking for PR Pros

Public Speaking Tips for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. But it doesn’t…

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Lights, camera… freeze? How to ace your next interview

Lights, camera… freeze? How to ace your next interview

A version of this post originally appeared on the NATIONAL blog, an AVENIR GLOBAL company. Imagine you’re on live television giving an interview and it happens: The journalist asks a question and you don’t have an answer. For those of us who serve as spokespeople, being caught off guard during an interview is what nightmares are…

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Building Your Network, One Coffee At A Time

Building Your Network, One Coffee At A Time

Most years I skip over making new year’s resolutions, mainly because I know I won’t stick to them (fun fact, most people give up by February). Anyways, this year was a little different. I didn’t vow to work out more, eat better or save more money, although I should, I vowed to strengthen my professional…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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What Working in Healthcare has Prepared me for in Public Relations

What Working in Healthcare has Prepared me for in Public Relations

From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of…

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What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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Measuring Up- A This, Not That List For Social Media Metrics

Measuring Up: A “This, Not That” List For Social Media Metrics

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an enticing option to report on vanity numbers such as likes,…

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A Shifter’s Look Back At Her First Year In The Working World

A Shifter’s Look Back At Her First Year In The Working World

How has it been over a year since I graduated? A dive into the past year of change, growth and what I’ve learned so far as a SHIFTer. The Art Of The Follow-Up Not only have I learned the art of the follow-up email through the various client media relations programs I’ve worked on, but…

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