Category Archive for: Learning

This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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What Working in Healthcare has Prepared me for in Public Relations

What Working in Healthcare has Prepared me for in Public Relations

From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of…

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What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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Measuring Up- A This, Not That List For Social Media Metrics

Measuring Up: A “This, Not That” List For Social Media Metrics

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an enticing option to report on vanity numbers such as likes,…

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A Shifter’s Look Back At Her First Year In The Working World

A Shifter’s Look Back At Her First Year In The Working World

How has it been over a year since I graduated? A dive into the past year of change, growth and what I’ve learned so far as a SHIFTer. The Art Of The Follow-Up Not only have I learned the art of the follow-up email through the various client media relations programs I’ve worked on, but…

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The Dogs Days of Summer are the Perfect Time to Foster Connections and Learning

Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning and networking – something we plan to continue all summer long. It can be hard to…

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working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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sabattical

Taking a Pause on Sabbatical

I hate March. After suffering through months of endless darkness and cold, you are greeted each day with a wonderful mix of mud, dirt and ice. In 2018 all of that changed – I went on my first sabbatical. I have been working since I was 12 years-old and can honestly say that I have…

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