Category Archive for: Learning

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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Measuring Up- A This, Not That List For Social Media Metrics

Measuring Up: A “This, Not That” List For Social Media Metrics

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an enticing option to report on vanity numbers such as likes,…

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A Shifter’s Look Back At Her First Year In The Working World

A Shifter’s Look Back At Her First Year In The Working World

How has it been over a year since I graduated? A dive into the past year of change, growth and what I’ve learned so far as a SHIFTer. The Art Of The Follow-Up Not only have I learned the art of the follow-up email through the various client media relations programs I’ve worked on, but…

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The Dogs Days of Summer are the Perfect Time to Foster Connections and Learning

Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning and networking – something we plan to continue all summer long. It can be hard to…

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working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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sabattical

Taking a Pause on Sabbatical

I hate March. After suffering through months of endless darkness and cold, you are greeted each day with a wonderful mix of mud, dirt and ice. In 2018 all of that changed – I went on my first sabbatical. I have been working since I was 12 years-old and can honestly say that I have…

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work life

Business Growth & Personal Well-being: A complex chemistry

When you decide to own a business, it’s a given that your personal life completely changes. The struggle comes down to keeping a healthy balance between work and life, with a good mix, it can ultimately make your company extremely successful. So it’s important to keep your personal life in check when taking on the…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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How To Reconcile Differences Between Ad Clicks and Website Sessions

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major difference. In this post, we’ll address the common and less-common causes behind these mismatches starting with the differences between how clicks and website sessions are defined…

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