Category Archive for: Leadership

values

Why Every Organization Needs to Find New Value in Their Values

When developing content, campaigns and ideas, I spend a lot of my time thinking about audience personas, and specifically, where to find overlapping values. Rarely do I worry about “traditional” demographics, like gender or age or income level. Instead, I like exploring what those demographic categories can lead to on a human level. Because sometimes,…

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sabattical

Taking a Pause on Sabbatical

I hate March. After suffering through months of endless darkness and cold, you are greeted each day with a wonderful mix of mud, dirt and ice. In 2018 all of that changed – I went on my first sabbatical. I have been working since I was 12 years-old and can honestly say that I have…

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impactful apology

How to Say Sorry: Framework for Creating an Impactful Apology

I’m sorry. Seems simple, doesn’t it? How have two words become so divisive, so maligned and so suspect in the last year? Those two words are used to begin the journey towards repairing broken trust. In the time of a crisis, how do you develop a meaningful apology to rebuild connections and confidence in a…

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shift communications boston

SHIFT Communications Moves to Downtown Boston!

As I type this note, I am sitting in our sparkling new space in the heart of Boston’s Back Bay; a space that is a perfect representation of SHIFT – open, collaborative and vibrant. To start 2018 in our new home is truly exciting. The best part is that we were able to create a…

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team goals

Resetting Team Goals

It’s January and everyone is talking about “New Year, New You” and what the upcoming trends are for the year ahead. It’s great to think ahead but what if you don’t have the infrastructure to support new initiatives? Before getting too far with your 2018 planning you should also look at your team and foundation…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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senior-executive

8 Insider Secrets for Meeting with a Senior Executive

The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers, and their happiness. Thus, I happily offer college students and new graduates some hard-won wisdom whenever they ask. Here’s what…

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Management Corner: How to Keep Your Team Motivated

It’s Q4 and if you work at an agency, that means it’s chaotic. You’re wading through new business prospects and trying to serve your existing client base. Your clients are trying to sort through strategic planning, contract renewals and resetting expectations for the new year. You and your team need each other more than ever…

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seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

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