Category Archive for: Investor Relations

How to Make the Most of Earnings Season for PR

Earnings reports are often considered the realm of Investor Relations. But there’s lots of play for Public Relations, too. When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. That means pitching your own company’s report or newsjacking one of the tech…

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Making the Most of an Event (and Increase your Conference ROI)

Conference season is upon us, sending millions of executives, innovators, investors and media personnel scurrying across the globe. U.S. residents alone logged more than 450 million trips for business purposes in 2016, with 38 percent for meetings and events. That number only continues to grow as mega-events like CES become, well, even more mega. This…

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investor relations

What is Investor Relations?

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting…

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Managing Client Expectations

Earlier this year I realized that 2016 marks my 20th year in high-tech PR. As an agency “lifer,” I’ve learned a lot along the way on what makes a successful, collaborative client engagement (and what doesn’t). One of the most important – and most difficult – things to learn was how to first meet, and…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Google’s Primer App – Quick Lessons on PR and Marketing

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons…

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