Category Archive for: Healthcare

health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

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Effective Communications

Why Effective Communications Skills Matter in Business, Life and Healthcare

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. Example 1 – Recently, I discussed PR goal setting with a prospect. I mistakenly assumed that they understood PR terms like media placement and briefing. This initial misunderstanding…

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Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

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digital health startup

How to Tackle PR for a Digital Health Startup

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. But the health and medical app arena…

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Engaging Millennials

Data is King: Engaging Millennials in Healthcare, Part 3

In part three of our series on engaging millennials, we explore the important role that data can play for companies looking to reach this group in more effective ways. To start our series from the top, read part one on five opportunities for engaging millennials and part two on engaging millennials through tech. While many…

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National Health IT Week

National Health IT Week: A Look at Healthcare in 2030

In celebration of National Health IT Week, the SHIFT Communications Healthcare Team took to the streets (figuratively speaking) to gather insights from some of the leading minds in healthcare. We asked industry experts and veterans like Dr. Nick van Terheyden, Chief Medical Office at Dell, and Jane Sarasohn-Kahn, Health Economist and contributor to the Huffington…

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Healthcare PR

Healthcare PR: Companies Tip their Hat to Tech to Boost Millennial Engagement

As stated in part one of our series on best practices for engaging millennials using healthcare PR strategy, we delved into the various ways companies – particularly insurers – can better engage the “always on” workforce. Clearly, millennials are a tech-savvy generation – they grew up with it! This particular generation expects a lot when…

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healthcare coverage

Healthcare Coverage Open Enrollment Season: 5 Areas of Opportunity for Engaging Millennials

With open enrollment for healthcare coverage encroaching on November 1, we’re offering a three-part series on best practices for engaging millennials – the nation’s largest living generation. Health insurers looking to reach millennials must address their privacy concerns, grant easy access to information across a variety of relevant formats, and highlight a focus on cost-effective…

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healthcare PR

A Blueprint for Building Audience and Engagement in Healthcare PR: What Pharma and Biotech can Learn from Digital Health

As the digital health sector has begun to mature, its approach to marketing and communications has evolved in unison. As part of the maturation process, leading digital health organizations have (thankfully) begun to move beyond the tried and true “one-two punch” of a press release and proactive media strategy. While it can be argued that…

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SHIFT Healthcare Q&A Part 2: Writing and Healthcare Trends

This is the second blog post in a series of two posts in the SHIFT Healthcare team’s Q&A with our friend and colleague Mike Feibus, President and Principal Analyst, FeibusTech, as well as Contributor for USA Today and Fortune. Our first installment focused on the taboos and to-dos of event outreach for PR professionals. This…

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