Category Archive for: Google Analytics

Black Friday 2018- Consumer Shopping Trends From Google

Black Friday 2018: Consumer Shopping Trends From Google

Black Friday as we know it today has been around since the early 1980’s, when big box stores revitalized the “holiday” to mark the first official day of the holiday shopping season. It’s origins are much less bright and shiny – the term was originally coined back in 1869 when the US gold market crashed…

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Measure Your PR Success

How to Best Measure Your PR Success

The close of the year is quickly approaching. With that brings trade show season (Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2019 will bring, and the often-dreaded End of Year reporting exercise. PR and marketing professionals have long deplored the challenges of how to best measure your program success and effectively report…

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Using Google Analytics in PR Measurement

Earlier this month, I had the opportunity to speak at an event hosted by the New York chapter of the Public Relations Society of America (PRSA). The event, titled “Data & Brews: Google Analytics Edition”, was part of the groups’ A/B Club that regularly gathers to discuss the various data-related technology and techniques revolutionizing the…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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data-driven

3 Data-Driven PR Proof Points

We talk a lot about data-driven PR, but what does it really mean? It’s easy to learn how to use tools like Moz or Google Analytics, but how does it tie into the larger mission? Like with any program, how we use it depends on the brand’s goals. While we have an entire series to…

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How To Reconcile Differences Between Ad Clicks and Website Sessions

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major difference. In this post, we’ll address the common and less-common causes behind these mismatches starting with the differences between how clicks and website sessions are defined…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Q3 Top Blog

SHIFT Archives: The Best of Q3 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q3 2017…

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gacp summit

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be…

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New SHIFT Webinar: Getting Started with Google Data Studio™

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works,…

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