Category Archive for: Future of Marketing

Pinterest Marketing Tool

3 Reasons Why Your Brand Should be on Pinterest in 2018

Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your…

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How to Optimize Content Before Publication (Part 2)

Now that you know the most important principles of content optimization, we can move on to specific techniques that drive sales. How to Produce Content That Sells Step #1: Choose a Topic Your Target Audience Cares About An effective content optimization process begins long before a single word is written. The reason? Well, if you…

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How to Optimize Content Before Publication (Part 1)

Content is king. Chances are you’ve heard this phrase if you work in an online business. Bloggers, marketers, and other people writing for web use it a lot because well, it’s true. Even though content is not the only thing to focus on, it’s certainly one of the most important ones because it’s one of…

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CRM

How Could CRM Change In The Next Decade?

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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AI

The Impact That Artificial Intelligence Will Have On Digital Marketing

Artificial intelligence is going to have an incredible impact on the digital marketing industry in the near future. There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years we’ve seen huge leaps in…

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consumer

Inspiring the Consumer: You Can’t Do That on Television

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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analyst-predictions-digital-marketing-in-2018

Predictions for Digital Marketing in 2018

Wouldn’t it be great to be able to see into the future? In both our personal and professional lives, the ambiguity of what’s to come is a hurdle we have to face time and time again. This year, I’ve decided to try and cut down on some of the guesswork by doing my research into…

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b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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