Category Archive for: Facebook

facebook like button tech news

This Week in Tech: So long, Facebook. Hello FACEBOOK!

It’s Friday – you know what that means. Here’s your weekly rundown of the top tech stories our PR teams have been paying attention to: Facebook rebrands Facebook announced a rebrand this week as it continues to face calls for a government-led breakup (along with a string of nonstop controversies). The social media giant will…

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this week in tech cryptocurrency libra

This Week in Tech: Tough times for Libra

It’s Friday – time to read about all the tech news you may have missed throughout the week. Here’s what we’ve been keeping an eye on: Trouble for Libra I wrote about the introduction of Libra back in June – Facebook’s planned cryptocurrency that has received it’s fair share of criticism. Well, it had a…

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This week in tech spyware

This Week in Tech: Spyware & Data Privacy Edition

Summer’s on full blast on both SHIFT coasts this week. Here are some of the stories that grabbed our attention this week while trying to keep our cool: Spyware Uncovered Researchers from mobile security provider Lookout have discovered what was described by Ars Technica as “some of the most advanced and full-featured mobile surveillanceware ever…

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Social Media on Mobile

Takeaways from the Boston PRSA Social Media Summit

Keeping Up With Social Media Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging…

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Social Media Negative Feedback

Dealing with Negative Feedback in Social Media Like a Pro

The social media presence of a brand attracts different reactions from people, and hence, getting negative feedback on your page shouldn’t come as a surprise to you. The time you take to respond to them, your reaction, the customer experience and the final solution you provide to criticism are vital. Your response determines the impression…

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Top 3 Social Advertising Mistakes to Avoid

Am I Doing This Right? Top 3 Social Advertising Mistakes To Avoid

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands are turning to social media advertising. In fact, social…

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This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

Welcome back to your favorite tech news roundup series. It’s been a long week, but it’s finally Friday and time to read all about the stories our b2b PR teams have been keeping an eye on: Elizabeth Warren Vs. Big Tech In a Medium post, the senator from Massachusetts detailed her presidential platform for breaking…

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Top Blog Posts Of 2018 Q2

SHIFT Archives: The Best of Q2 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q2 2018…

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Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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