Category Archive for: Facebook

Social Media on Mobile

Takeaways from the Boston PRSA Social Media Summit

Keeping Up With Social Media Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging…

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Social Media Negative Feedback

Dealing with Negative Feedback in Social Media Like a Pro

The social media presence of a brand attracts different reactions from people, and hence, getting negative feedback on your page shouldn’t come as a surprise to you. The time you take to respond to them, your reaction, the customer experience and the final solution you provide to criticism are vital. Your response determines the impression…

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Top 3 Social Advertising Mistakes to Avoid

Am I Doing This Right? Top 3 Social Advertising Mistakes To Avoid

A version of this post originally appeared on the Padilla’s Buzz Bin, an AVENIR GLOBAL company. It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands are turning to social media advertising. In fact, social…

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This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

Welcome back to your favorite tech news roundup series. It’s been a long week, but it’s finally Friday and time to read all about the stories our b2b PR teams have been keeping an eye on: Elizabeth Warren Vs. Big Tech In a Medium post, the senator from Massachusetts detailed her presidential platform for breaking…

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Top Blog Posts Of 2018 Q2

SHIFT Archives: The Best of Q2 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q2 2018…

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Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Retargeting

How to Add Retargeting to Your Digital Marketing Strategy

In a perfect world, your prospects would come to your website and buy from you on their first visit, and you would earn a consistent profit. The problem is that reality is not simple, and most people won’t buy from you when they visit your site for the first time. If you want to get…

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