Category Archive for: Events


Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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Tradeshow PR

Tradeshow PR: The Do’s and Don’ts

(a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…

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User Conference

How to Make the Most of a PR Pro’s Greatest Asset: A User Conference

We all know that one dreaded client request… “Can you attend our annual user conference?” While the idea of schmoozing with not only your client but also their customers and partners for several days sounds daunting, it is also the best asset you could ask for. Not only does it allow you to hear your…

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Launch Events 4.0

A killer venue. An A-list celebrity spokesperson. A product that consumers and media are willing to line up around the block for. At midnight. There was a time in my PR career that having these elements in place at a launch event would virtually guarantee attendance from a slew of camera crews and photogs. Oh…

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Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference? The map of takeaways: Click for a larger version What’s Hot Right Now Live Video Periscope Facebook Live Snapchat Social Media Marketers at wildly varying skill…

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SHIFTxSW – See Y’all Next Year

Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Don’t worry, this is not another “Don’t move here” rant from a resident to attendees –…

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If you like the sound of a cocktail or taco ideated by a robot, or a ride on the Mr. Robot ferris wheel, or an exclusive test drive of foldable vehicles, or getting your hair styled by the best local barbers while sipping on a fresh beverage – SXSW Interactive is the place to be!…

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SHIFTxSW: How to Prepare as a PR Professional

2016 marks the 30th year of SXSW. The first official SXSW was held in Austin in 1987, and it focused entirely on the music industry. The charm of Austin drew more people than expected to SX’s inaugural event, and the conference has experienced steady growth since. In 1994, the conference introduced the popular Interactive and…

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