Category Archive for: Events

PR Panel Recap Agency Life And What It Takes To Thrive In The Industry

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued…

Read More →

Finding Resilience at MITX’s InfluenceHer Conference

I find that it is so hard to get away from my desk, and if I do, I’m usually working on the go, checking emails and making phone calls no matter where I am (I’m sitting in the Subaru dealership getting my car fixed as I write this blog). But, I made a commitment to…

Read More →

Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

Read More →

working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

Read More →

event

Anatomy of an Event

As PR professionals, we often take a deep dive into events – that can include everything from a community fair, to a public product launch, to a gala, and everything in between. However, events aren’t just about fancy tablecloths and sweet swag. It takes a lot to pull off a successful event, especially when media…

Read More →

healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

Read More →

HIMSS18

Three Ways to Enhance Engagement at #HIMSS18

HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking place from March 5-9, 2018 at the Sands Expo Center in Las Vegas. While you have likely already begun…

Read More →

media relations

Making Media Relations Connections

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s…

Read More →

Q4 Top Blog

SHIFT Archives: The Best of Q4 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017…

Read More →

AI in healthcare

The State of AI in Healthcare

There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls specific to healthcare – ranging from administrative tasks like speeding the input of patient notes into the electronic health record, to clinical…

Read More →

Back to Top