Category Archive for: eBook

MarTech Stack eBook

How to Choose a MarTech Stack: a new eBook from SHIFT

With a plethora of Marketing Technology tools available at our fingertips, how are we, as marketers, supposed to know which is the best fit for our needs and goals? The overwhelming number of choices to satisfy even one objective can result in making a poor decision – which can cause money to be wasted, time…

Read More →

data-driven PR

New SHIFT eBook: Data-Driven PR

Is your company’s mantra, “that’s the way we’ve always done it”? If so, the harsh reality may be you are collectively stuck in a data-resistant state. Perhaps the company is data-resistant because it’s believed data will reveal a misaligned strategy, or uncover hidden issues. Whatever the reason, being data-resistant is the first stage in a…

Read More →

The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

Read More →

PR and the Google Customer Journey to Online Purchase

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B…

Read More →

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

Read More →

New eBook: Google Analytics Basics for PR Pros

Leads are important. Sales are important. Think PR has nothing to do with either one? Think again. PR may not have the ability to directly impact sales, but it can help. Google Analytics can show you how. We’ve stressed, time and time again, on this blog how important measuring results and the impact of PR…

Read More →

The Future of Marketing eBook

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. We at SHIFT believe it is imperative to embrace the challenges this…

Read More →

The State of Social Media: a new eBook from SHIFT

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the…

Read More →

How Snowden Changed Security Communications for the C-Level

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Through concurrent trends…

Read More →

Up Your Intel With LinkedIn

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing…

Read More →

Back to Top