Category Archive for: Data

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This Week In Tech: Security & Privacy Edition

It’s a busy season for the tech industry’s big names … privacy and security were front and center at Facebook’s F8 developer conference and Google is giving users more control over the data it retains. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Developers Get Preview…

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This Week In Tech Facebook Prepares to Pay for Privacy Missteps

This Week in Tech: Facebook prepares to pay for privacy missteps

Welcome back to SHIFT’s weekly roundup of the most notable news in the world of technology. Not the busiest week for tech news, although there were still some interesting stories to keep an eye on. Here’s the run down:   Facebook ready to pay major fine The social media giant has set aside $3 billion…

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This Week in Tech

This Week in Tech: Cloud, Privacy & Uber Make Waves

Hello from SHIFT Boston, bringing you this week’s roundup of the most notable news from the technology world. These are the stories that have caught our B2B tech PR team’s eye: UBER MAKES ITS IPO The much talked about Uber IPO filing finally landed Thursday after markets closed. Uber Technologies filed its IPO prospectus, reporting…

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This Week in Tech

This Week in Tech: Apple Wants to Be Your Privacy Champion

Hello and welcome back to SHIFT’s weekly roundup of the most notable news in the world of technology. These are the stories that our B2B tech teams have been monitoring throughout the week:   Show Time for Apple Apple held a big event on Monday where Tim Cook unveiled (kind of?) a whole lot of…

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This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

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Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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This Week in Tech: AI, Apple and dating app security headaches

This Week in Tech: AI, Apple and dating app security headaches

Welcome back to our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Introducing the American AI Initiative The president introduced an executive order designed to boost America’s AI industry by prioritizing research and development, increasing access to federal data and…

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Measuring ROI on Social Continues to be a Major Challenge for Marketers

Measuring ROI on Social Continues to be a Major Challenge for Marketers

Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us? Or is it that…

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Top Blog Posts Of 2018 Q4

SHIFT Archives: The Best of Q4 Content 2018

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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