Category Archive for: Data

domain authority seo

Beyond Domain Authority: What Else To Analyze

Is Domain Authority still a critically important metric in the world of SEO? Short answer: yes, absolutely — but it shouldn’t be used alone. Let’s revisit the purpose of Domain Authority (DA). At its core, DA is an objective predictor of the ranking potential of a website against a competitive set, measured on a 0…

Read More →

delivery drone

This Week in Tech: Updates from WWDC

It’s been a busy week in the world of tech. Here are the stories our B2B PR teams have been paying attention to for our clients: WWDC Week Apple held its annual Worldwide Developers Conference this week, unveiling new software for the Mac, iPhone and iPad. The iPhone will feature some new privacy updates, including…

Read More →

this week in tech heading into the long weekend

This Week in Tech: Heading into the long weekend

Heading into Memorial Day weekend, but want to make sure you haven’t missed the biggest stories in tech? Don’t worry – we have you covered. Before leaving for the long weekend, take a look at what our B2B tech teams have been paying attention to over the past few days:   Apple sends out WWDC…

Read More →

This Week In Tech Image

This Week In Tech: Security & Privacy Edition

It’s a busy season for the tech industry’s big names … privacy and security were front and center at Facebook’s F8 developer conference and Google is giving users more control over the data it retains. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Developers Get Preview…

Read More →

This Week In Tech Facebook Prepares to Pay for Privacy Missteps

This Week in Tech: Facebook prepares to pay for privacy missteps

Welcome back to SHIFT’s weekly roundup of the most notable news in the world of technology. Not the busiest week for tech news, although there were still some interesting stories to keep an eye on. Here’s the run down:   Facebook ready to pay major fine The social media giant has set aside $3 billion…

Read More →

This Week in Tech

This Week in Tech: Cloud, Privacy & Uber Make Waves

Hello from SHIFT Boston, bringing you this week’s roundup of the most notable news from the technology world. These are the stories that have caught our B2B tech PR team’s eye: UBER MAKES ITS IPO The much talked about Uber IPO filing finally landed Thursday after markets closed. Uber Technologies filed its IPO prospectus, reporting…

Read More →

This Week in Tech

This Week in Tech: Apple Wants to Be Your Privacy Champion

Hello and welcome back to SHIFT’s weekly roundup of the most notable news in the world of technology. These are the stories that our B2B tech teams have been monitoring throughout the week:   Show Time for Apple Apple held a big event on Monday where Tim Cook unveiled (kind of?) a whole lot of…

Read More →

This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

Read More →

This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

Read More →

Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

Read More →

Back to Top